New site coming soon
new website coming soon.
20,000 Hits & Update
Thanks for all the support, over 20,000 hits have been made. A brand new website is in the making and will be up in the next few months with a new portfolio and clean layout. As for the worldskills competition results and posts etc. this will be featured on the new website.
WorldSkills London 2011, Team UK, 3 weeks to go!
Almost two years ago I entered a competition… I would never have thought how big WorldSkills London 2011 was going to be. Just under 3weeks 2go, and I get to represent the United Kingdom for Graphic Design and compete against the world’s best young designers.
150,000 expected visitors will see 1,000 Competitors from more than 50 countries/regions competing in 46 skill areas over four exciting days of Competition.
http://www.worldskillslondon2011.com/
http://www.worldskillsteamuk.org/
15,000 Hits/Stats!
The site’s statistics show over 15,000 Hits/Views in just over a year!
Thankyou for the support! Regular updates are made so keep checking! – Several updates are going to be made very soon when I get the time to update all the latest work!
You can also subscribe to my Blog on the main page
The Times Education Supplement FE News Friday 1st July 2011, WorldSkills, Team UK, Graphic Design Jon Cleave
The Times Education Supplement FE News Friday 1st July 2011
WorldSkills, Team UK, Graphic Design Jon Cleave
Newspaper Article
AUCB Press on Team UK WorldSkills 2011
I was fortunate enough to have been written about on my University’s news (The Arts University College at Bournemouth) and website as shown below, in relation to getting through to Team UK WorldSkills 2011
Link: http://www.aucb.ac.uk/newsevents/latestnews/worldskills2011-1.aspx
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User Specific Mapping: Group Project: “The Clever Little”
User Specific Mapping: Innovate Consolidate Group Project: “The Clever Little”
An AUCB Graphic Design Group project by:
(Click on our names to link to our personal websites)
Jon Cleave
(Me)
Kudzai D
Peter Smart
Andrew Talbot
Note: This entire project was done equally, by all of us as a group and as a collective from start to finish.
The project was to create an innovative solution to a problem discovered through primary research. Our topic was based on User Specific Mapping.
Problem: Stress (Stress is pressure not counterbalanced by support)
WHY STRESS?: Stress is a very universal problem. Anyone can encounter stress and it can be very debilitating
WHY THE I.T. INDUSTRY? I.T. is considered one of the most stressful professions around, in fact 97% of people working in I.T. find their work life stressful on a daily basis.
It is best to think of stress as a set of scales, where pressure is on one side of the scales, and your support (such as your family and hobbies) on the other. When the pressure side is heavier than the support, it leads to stress. Stress will generally lead to illness and time off from work, and can be very difficult to recover from.
Solution: Clever Little™ System
Clever Little™ are a bournemouth based creative eSolutions company dedicated to relieving stress across the I.T. industry.
Our solution revolves around the effective distribution of help requests to an IT department to help spread the pressure and stress over the whole department rather than being focused on an individual member.
By measuring stress through peripherals people are constantly in contact with (such as the keyboard and mouse), the system can see how stressed each member of the department is and send help requests received by the department according to a ratio in order to even out the levels of stress department wide.
How it Works:
Clever Little™ Mouse is one of our stress measuring peripherals for use with the Clever Little™ System. It can measure 3 different indicators of stress of the user.
TEMPERATURE: When a person gets stressed, they go into “Fight or Flight”, this means that the blood moves from their extremities to their torso and central organs. As a result the temperature of their extremities (such as their hands) will reduce. The lower the temperature of their hands the more under pressure a person is.
FORCE: Someone under pressure is more likely to move erratically and use more force in their inputs. By measuring the force of their movements and button presses on the mouse, the higher the force, the more under pressure the user is.
GRIP: The more pressure applied by the users grip, the more under pressure they are.
By measuring all three of these stress indicators, our peripherals provide robust and hard to counterfeit readings. Ensuring a reliable system which is hard to abuse
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Final Products: The products produced for our clever little mouse. (Packaging Design, Display Boards and Clever Little Program Interface designed by me, but the whole project was done equally by all of us as a group and as a collective from start to finish.)
Group Website – Online Creative Workbook
Since we spent the entire group project working together on a ‘wall’, we decided to make our workbook like that too as shown below: http://innova.tically.com/
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Working Together as a Team is Crucial when working in Groups
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About the Clever Little Mouse (Animation by Peter Smart)
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StyleGuide/Branding (By Andrew Talbot)
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Our Clever Little Website (Website by Andrew Talbot)
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Mail Invaders (By Andrew Talbot) Click on Link
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Clever Little Mouse Packaging Design (By Jon Cleave)
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The Clever Little Mouse Design (By Kudzai D)
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Mouse Design (By Kudzai D)
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Poster Ads (By Kudzai D)
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Editorial Ads - x2 Double Page Spreads (By Kudzai D)
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The Clever Little Program Interface (By Jon Cleave)
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Clever Little Display Boards (By Jon Cleave)
x2 PDF’s to download for full quality DisplayBoard Mouse and 2. DisplayBoard interface
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© 2011 All Designs Copyrighted to Clever Little TM Group: Jon Cleave, Kudzai D, Peter Smart and Andrew Talbot. All Rights Reserved. A Group Project
D&AD New Blood AUCB Stand
Today I was fortunate enough to have been at the Arts University College Bournemouth’s D&AD New Blood Stand today, where I will be doing the same next year
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WorldSkills Team UK, London 2011
It’s finally official, after a year and a half of competing for the place, I was fortunate enough to have won the Team UK Selection Competition and to have been selected to officially be apart of Worldskills TeamUK, to represent the United Kingdom in Graphic Design for WorldSkills London 2011!
WorldSkills Team UK Selection Competition 12-18.06.11
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I was fortunate enough to have been mentioned in The Guardian Newspaper during the event too
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(Image from Team UK Facebook Page: http://www.facebook.com/SquadandTeamUK )
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Team UK Videos that I was fortunate to have been in
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WorldSkills Team UK Announcement was on the 29th of June 2011 at “The National Apprenticeships Awards 2011″
http://www.eventpaparazzi.co.uk/data/258/large/1%20(21).jpg
WorldSkills Team UK Profile: http://www.worldskillsteamuk.org/competitors/jonathan-cleave
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The most amazing part of the journey so far was that as part of Team UK, we were invited to Buckingham Palace to be congratulated by and talked with HRH Duke of York on the 30th June 2011. The day was probably the best day I’ve ever had to date.
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Stuart Youngs (Purpose Design), Jon Cleave (Me), Harry Smith (Former competitor and Silver Medal Winner and Current Training Manager)
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Links:
http://worldskillsteamuk.org/
http://www.worldskillslondon2011.com/
http://www.facebook.com/SquadandTeamUK
http://www.facebook.com/worldskillslondon2011
http://www.guardian.co.uk/worldskills/team-uk-selection-worldskills-london-2011-live-blog
http://www.ukskills.org.uk/
Sneak Peak of New Website
A New Portfolio Website will be launched soon, and this site will remain as a Blog for my work, and in-depth about it all.
Much more is going to be done to the site as it is still under construction, and these shots are just the beginning.
Here’s a sneak peak of how the index page can be scrolled (left to right) across with a quick flick of portfolio work as an intro. (Images 1 & 2).
CLICK TO ENLARGE
Contact Page Sneak Peak
© 2011 Jon Cleave All Rights Reserved
Three out of Four Done
My third out of four years of university, done. The final brief to this year innovate/consolidate will be added very soon; A group project of four.
WorldSkills Team UK Selection: 14-17 June 2011
After almost a year and a half of competing and continuous training, in about two months time June 2011, Team Selection for WorldSkills will take place, and everything I’ve trained for will come down to just three days, where after competing, they will pick one person per discipline (from Squad UK), to go forward for WorldSkills Team UK to represent the country and compete in WorldSkills London 2011. More info and details below on the event:
All of the information below is re-linked from the following link; for more information on the event please visit: http://mailer.ukskills.org.uk/ukSkills/apr2011/index.html?page=2&utm_source=UK+Skills+e-newsletter+List&utm_campaign=855a5b0902-UK+Skills+update+-+April+2011&utm_medium=email
“Team UK Selection: 14-17 June 2011
The most talented young people battle it out for a chance to represent the UK at WorldSkills London 2011!
More than 90 of the UK’s best students, apprentices and employees aged 18-25 will battle it out during four days of competition for a chance to represent the UK at WorldSkills London 2011. The young people will be competing in over 30 skills ranging from Electrical Installation, Mobile Robotics and Web Design to Cooking, Hairdressing and Floristry. These selection competitions mirror the pressure cooker atmosphere of an international WorldSkills competition – which will really help to prepare them for the real thing at WorldSkills in October.
This group of extraordinary talented young people competing at Team UK selection have been chosen from a shortlist of over 1,500 and have been training intensively, supported by a dedicated training manager, as part of Squad UK since November 2010.
At Team UK selection, a delegation of international competitors will be joining our UK hopefuls, enabling them to gain further competition experience by pitting themselves against their international peers. For everyone involved, it’s a chance to experience a taste of what is to come in October – when the competitors will be expected to perform at the highest international level in front of an audience of 150,000.
Come and experience the buzz of a live skills competition
The majority of competitions will be taking place in the Midlands at North Warwickshire and Hinckley College, Stephenson College and City College Coventry. There will also be competitions taking place at: Yale College / Coleg Llandrillo, RAF Cosford and HRP Training. NB. Competition schedule is subject to change.
We encourage all of our partners and supporters to come and cheer on the competitors and experience the buzz of a live skills competition. Currently we are working with our hosts to develop visitor programmes where possible, including information sessions and the chance for visitors to ‘have a go’ at some skills themselves.
Want to visit?
Official invitations will be sent out in the first week of May, to make sure you receive further information, please send us your full details and we will add you to the invitation list.
What happens after selection week?
Team UK will be announced on 29 June 2011 during the Apprenticeship Awards, taking place at the Mermaid Theatre, London. It doesn’t stop there – each competitor will continue their intensive training programme, pressure testing and finetuning of their specialist and competition skills supported by a dedicated Training Manager as they prepare to represent the UK atWorldSkills London 2011, 5-8 October, ExCeL London. The Team aim to beat their current position of 7th in the world.”
Typographic Poster Design & Quote
A typographic poster that portrays my on-going aims and goals within design.
Clean, Simplistic, Neg Space, To the Point, Clear Cut. Different Coloured Versions.
PDF Download for a range of different colours: 2 Zine Poster Jon Cleave_protected
© 2011 Design Copyright Jonathan Cleave
Note: Hi-Res Posters available to download for print upon request
Typographic PostCard Project Collaboration: AUCB & Massey University
BA Hons Graphic Design Year 2 at the Arts University College at Bournemouth have done a ‘small collaborative one week project with Massey University in Wellington, New Zealand’. Our brief was ‘One week in Bournemouth’ and theirs was ‘One week in Wellington’, based on a ‘headline from a recent local newspaper.’
I decided to do this on Bournemouth Echo’s News on ‘Three friends to climb Mount Kilimanjaro in aid of help for heroes’: http://www.bournemouthecho.co.uk/news/8751728.Three_friends_to_climb_Mount_Kilimanjaro_in_aid_of_Help_for_Heroes/
“Three friends from Charminster in Bournemouth are scaling the African Peak next October in aid of Help for Heroes, after being confronted with the ‘nightmarish’ sight of their Royal Marine friend in hospital”. I found this most interesting to typographically express the news topic to send to Wellington, New Zealand.
D&AD Workshop with Phil Baines
On the 8th of March 2011, as well as creating street signs as preparation work. I was given the opportunity to attend a D&AD Typography Workshop run by Phil Baines. The best part about it was that it was all hands on and I got to step away from the computer for a day and really learn how type is drawn/designed by actually doing it myself. Throughout the day, I felt that I developed my drawing skills even further and through drawing type specifically. It has now enabled me to look at typography in much more depth, now that I know how it is structured. This will allow me to be even more selective as to which typefaces I decide to use.
Along with many other exercises during the training workshop, this all made me feel as if I advanced my knowledge in the area of typography more. Sometimes by taking a step back from the computer and getting back to the core basics really helps. Another really helpful exercise was cutting out the type and gluing the letters on the page as to where I thought they should go which made me consider kerning, tracking and leading in much more depth.
Aside from the hands-on work, I learnt and re-freshed myself with the History of Typography, which I believe is crucial as a designer.
AUCB ‘UC News’ Spring 2011
WorldSkills Competition Featured in The Arts university College At Bournemouth ‘UC News Letter’
More information on:
http://joncleavedesign.com/2011/01/23/aucb-newspress-jonathan-cleave-worldskills-london-2011/
and
http://www.aucb.ac.uk/newsevents/latestnews/worldskills2011.aspx
10,000 Hits!
The site’s statistics show over 10,000 Hits/Views in just over a year!
Thankyou for the support! Regular updates are made so keep checking! – Several updates are going to be made very soon when I get the time to update all the latest work!
You can also subscribe to my Blog on the main page
Text, Sequence & Interaction: How The Brain Creates Meaning Through Sight
There were three stages to this brief; It started off by receiving a piece of string to create a story with a beginning, middle and an end using this string, in order to think more laterally and not so literally all the time. For this project I really wanted to create an abstract 3D installation, in order to broaden my portfolio into different and interesting areas as well. This really worked for me and by the third and final stage, I had decided to do the following:
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A 3D installation which observes a journey of how the human brain works in order to create meaning through sight.
Based on two similar theories by Thomas Wujec and Donald A. Norman (TED Talks), I have produced an abstract installation which conveys complex and interesting ideas on how the brain creates meaning through sight simplisticly, without removing what’s important.
(Note: Unless stated otherwise, the majority of the quotes were by either Don Norman or Tom Wujec). “The brain doesn’t see the world as it actually is, but creates the mental models through a collection of ‘aha’ moments of discovery through various processing[...] The combination of these processing centres help us make meaning in very different ways”. Sight helps us visually interigate what we are looking at. “We make meaning by seeing; the act of visual interigation”.
“The act of looking and engaging with the image creates meaning; the select of logic”. This is why some believe that “we don’t see things as they are; we see things as we are” Anais Nin. “It is our perception of how we look at it, and we have developed a knowledge and have been taught to think how something is”.
“The act of engaging and interactivtivity enriches meaning; it activates a different part of the brain”, which is why I beleived it would be most important to make the installation interactive, to allow the viewers to understand and engage fulfully and literally, through doing it.
Primary Visual Cortex
This area provides us meaning with simple geometric shapes, yet also acts “as a relay station and re-directs this to other parts of the brain such as the Dorsel Stream, to make more sense and meaning of what we see.”
Dorsel Stream
This part of the brain locates an object’s physical bodyspace, allowing us to decifer how far or close it really is to us. It “creates a mental map of our surrounding”.
Limbic System
This is the part of the brain that ‘feels’. It is an emotional reaction from what we see as an image, “activated when we see colour, motion and primary shapes that we’ve heard about before.”
Limbic System: Visceral Level
This part of the brain processes what we see subconciously; we are un-aware of doing this, ‘the visceral experience’. The brain determinds what surrounding we see and how our emotions feel towards them. i.e. knowing when something is safe; interperating good and bad or dangerous. Fear and anxiety make you focus; it changes the way you think and create meaning at the time.
Limbic System: Behavioural Level
This part of the brain allows us to feel that we are in complete control to feel safe; how we react and behave to what we see physically through acting/movement.
Limbic System: Reflective Level
This part of the brain looks over what is going on around us; ‘the voice in our heads’. The decisions and clarifications we make; confirming what we see and think.
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As an exhibition installation, each box represents an entire life-size room (each area of the brain), where one cannot access, but only look into, through the holes in the wall.
This creates the feeling as if we able to walk around inside our own brain due to its scale, being much larger than ourselves. This allows us to get a better understanding of these areas of the brain, and to be able to choose what what we want to view/access in which ever order we wish to.
This is a journey itself; The beginning is each room (what each area of the brain individually sees to create meaning). The middle is the journey of the viewers walking around inside the brain, interacting, looking and interprating each of these areas. The end is all of the individual rooms (areas of the brain), brought together to create meaning of what we see.
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In order to understand the installation more fully, you really have to just be in front of it to interact with it, look through the holes to see what is unveiled and how it all works as a whole.
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Inside Each Box (Area of the Brain)
Distance
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Basic Shapes
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Emotion: colour, safe, fear, good, bad
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Movement & Control: (Pins controlled by magnet)
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Reflective
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© 2010 All designs and 3D Model etc are copyrighted Jonathan Cleave
Note: People Silhouettes are used merely for the concept: non-commercial use. With thanks to Tom Wujec & Don Normans’ theories.
AUCB News/Press: Jonathan Cleave WorldSkills London 2011
A Press Article on ‘my journey so far’ for the London 2011 WorldSkills Competition, written by The Arts University College at Bournemouth
Link: http://www.aucb.ac.uk/newsevents/latestnews/worldskills2011.aspx
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9000 Hits!
The Academic and Creative Blog site’s statistics show over 9000 Hits/Views!
Thankyou for the support! Regular updates are made so keep checking! – Several updates are going to be made very soon when I get the time to update all the latest work!
You can also subscribe to my Blog on the main page
2010 Blog Site in review
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads Fresher than ever.
Crunchy numbers
A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 7,600 times in 2010. That’s about 18 full 747s.
In 2010, there were 46 new posts, growing the total archive of this blog to 60 posts. There were 562 pictures uploaded, taking up a total of 958mb. That’s about 2 pictures per day.
The busiest day of the year was October 28th with 130 views. The most popular post that day was Visual Systems: Information Design .
Where did they come from?
The top referring sites in 2010 were facebook.com, kudzd.wordpress.com, gogoalexgo.wordpress.com, twitter.com, and mail.live.com.
Some visitors came searching, mostly for lil jon, poster design, jon cleave, typography, and lil jon crunk rock.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
Visual Systems: Information Design October 2010
Poster Designs for Lil Jon’s New Album ‘Crunk Rock’ June 2010
Portfolio October 2009
6 comments
British Culture Typography Unit: BINGE BRITAIN April 2010
2 comments
Magazine Spread Design – ‘Gothic Horror’ January 2010
New Domain Name: JonCleaveDesign.com
The website www.joncleavegrafix.wordpress.com is now www.joncleavedesign.com
The site can be accessed from both addresses.
8000 Hits/Stats
The Academic and Creative Blog site’s statistics show over 8000 Hits/Views!
Thankyou for the support!
Regular updates are made so keep checking!
You can also subscribe to my Blog on the main page
Squad UK, WorldSkills London 2011
WorldSkills Squad Competition – 31.10.10 – 6.11.10. Coventry.
After being shortlisted for the International Competition for WorldSkills London 2011, I was invited to compete in the ‘WorldSkills Squad UK Selection Competition’ on the 31st of October 2010 to the 6th of November 2010.
I was ecstatic to find out the following day after such an intense yet exciting 3 days of competing, that I got through to the next stage of being a Squad UK Competitor, for WorldSkills London 2011. There are only two of us left for Graphic Design competing to represent the country to compete against the rest of the world’s greatest young talent in the same discipline for WorldSkills International London 2011.
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The achievements made for WorldSkills over the past 9 months (to date):
Squad UK, WorldSkills London 2011: WorldSkills London 2011, Squad UK Competition, November 2010
Shortlist Competitor, WorldSkills, London 2011: WorldSkills, London 2011, Shortlist Event, August 2010
Silver Medalist Winner, WorldSkills UK 2010: WorldSkills UK Graphic Design, National Finals Competition, July 2010
Top Ten Young Graphic Designers, WorldSkills UK 2010: WorldSkills UK 2010 Finalist, Passive Stage
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During the three day live competition, I received four briefs within the 3 days to complete within a certain amount of time. (Like I had to in the WorldSkills UK National finals June 2010, but much more intense and to a much higher standard.
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The first day’s brief was ‘Editorial Design’ (6 hours)
I had to design a ‘Corporate Brochure’. This consisted of designing an Introduction page to Small Group Safaris and a double page spread detailing two tours, along with many other specifications and requirements.
The second day was split into two briefs, where I had 3.5 hours to complete a brief on Advertising and Display Design; for this I had to design a Commemorative Postage Stamp and Poster Design ‘Earth Day’.
For the second part of the day, the brief was on Corporate Identity and had three hours to design a logo, business card and postcard design for ‘Extreme Adventure’.
The third and final competition day was 6 hours of Packaging Design, where I had to design the net and packaging for “Sushi Company Inc”; Sushi For Kids. I also had to design its logo, along with all of the specifications i.e. recycling logos in specific places on the packaging etc. and finally, to make a mock-up of the packaging with the products inside it.
They were the most intense and most interesting days of my life. The pressure was immense and the feeling was indescribable; time management and creative idea generating on the spot are key. An experience that one can not explain unless they have gone through it. Every morning we had to get up and do morning exercise at 6AM prior to competing, to get us wide awake and in the zone ready to compete each day.
Below are some images taken of the Live Competition Event (Photographs taken by:”http://www.ukskills.org.uk/about/images-and-videos” “http://www.clearfuturedesigns.co.uk/squad/” and “http://www.flickr.com/photos/ukskills/5160614837/in/set-72157625222195513/”)
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Monday was familiarisation day, and after Tuesday-Thursday, on Friday we all travelled down to Leicester where the Squad UK Announcements were made, which was a complete mix of different emotions, as some people got through and some did not, from each discipline. I was ecstatic to receive excellent news that day that I had gotten through to the Squad UK 78.40%, which I was most pleased with. I will now spend the next few months (Until June 2010: Team Selection Competition), going through rigorous training, where Team UK selection competition will take place in June 2010, where one person per discipline will go through to represent the country and compete against all the other countries.
At the Squad competition there were around 120 competitors left (for all disciplines), and got narrowed down to just under 80. At Team selection, only 40 disciplines (one per each) will go through. From now until June, I must increase my technical skills by 40% in order to be able to compete at a WorldClass standard.
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The journey that awaits is amazing. Already I have been fortunate enough to have been invited to the following:
Squad UK Birmingham Announcement: 17.11.10, AoC – Association of Colleges.
Images of the events are available on: “http://www.worldskillslondon2011.com/news/2010/11/squad-uk-announced” and “http://www.facebook.com/album.php?aid=253009&id=136652039483&ref=mf”.
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I was fortunate enough to have an interview, and we all received a congratulations on stage.
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The Squad UK List (PDF) can be downloaded from here: worldskills london 2011 squad uk membersv2. Or to view more about Squad UK, visit: http://www.ukskills.org.uk/the-people/squad-uk/squad-uk
The Squad UK PDF is available from: http://mailer.ukskills.org.uk/export/sites/uk.co.vpt.ukskillsmailer.content/ukSkills/eshot/nov2010/images/Squad_UK_leaflet_xAoCx.pdf?utm_source=UK+Skills+e-newsletter+List&utm_campaign=5bd160ac01-WorldSkills+London+2011+Squad+UK+Announcement&utm_medium=email
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Squad UK at House of Commons – 24.11.10 – House Of Commons Celebrates Squad UK
Images from: “http://www.worldskillsuk.org/about/videos-and-images/images?page=2&filter=10829” and friends.
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We have also received media training so that we can talk to press etc in an appropriate manner. During the next few months I will be doing advanced technical software training workshops, go to other events for inspiration, D&AD workshops, and much more.
Potentially, there will be an opportunity to be in Local press, University Press marketing, and much more.
WorldSkills is has already been promoted in The Guardian and Financial Times on 23.11.10 (Guardian) and 20.11.10 (Financial Times) and many more key areas.
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Digital PDF of Squad UK and about us (p.80 and 82)
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Click on the image below to read about who’s involved/the competitors and about them
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The people I have met already has been monumental. To be able to go into the House of Commons is mind blowing! It just shows the realisation of how large this really is.
So far, I have been competing for 9 months, yet this is only the beginning and the journey continues from Squad to Team, and will get even harder and more enjoyable.
Squad UK is recognised of being in the Squad for Olympics for Skills, and Squad UK itself is something ecstatic in itself. It is about competing at your highest standard of level. It develops and increases your performance, confidence, time management, and much more.
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More Articles and press about WorldSkills:
- http://www.fenews.co.uk/featured-article/squad-uk-selection-for-worldskills-london-2011-commences
- http://www.unionlearn.org.uk/initiatives/learn-3715-f0.cfm
- http://www.ccn.ac.uk/worldskills-uk-2011
- http://www.epolitix.com/latestnews/article-detail/newsarticle/parliament-celebrates-vocational-skills/%20
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For more information about Graphic Design and WorldSkills, please visit: http://www.worldskillslondon2011.com/skill-categories/creative-arts-and-fashion/graphic-design-technology
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© 2010 Design Copyright Jonathan Cleave (Competition Work)
Note: All imagery used during the competition are used for learning purposes only for competing.
photographs taken by others are copyright and linked to owners.
Digital Portfolio & C.V: A Selection of design work
As part of a unit called ‘Prep for Practice’, I had to design my own Digital downloadable Portfolio and C.V.
I wanted to keep it simplistic, clear cut, and to the point, showing only a selection of work, to give potential employers a taste of How I work and think creatively as a Graphic Designer. As a graphic designer, layout, structure and what I chose to put into my Portfolio and C.V is crucial, and deciding what parts are most crucial; order and placing.
Click here “JonCleave_PortfolioCV“, or below (on the image) to download the Portfolio and C.V:
© 2010 Design Layout and Work Copyright Jonathan Cleave
Visualising Data: Data Storage Information
Final Piece
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To view my other blog for this brief, please visit: www.joncleavedatamapping.wordpress.com
(Click on Image below to view full screen)
Where it is going to go:
A Mock-up of where the touch screen System will go in the Science Museum (-> only a concept as to where it could be placed). I have thoroughly considered how I am going to display the interactive system, and where it will go and the reasoning for its large size. The interactivity and large sized touch screen panel, allowed the viewers to really get a better understanding of it all.
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NOTE: Below is the project development (as part of my project brief for Blogs)
Introduction
The following brief ‘Visualising Data’ for Year Two Graphic Design at University, was to “create a system that shows relationships between information, and collect and visualise data/statistics and map the relevant relationships between the information”. In terms of constraints, I had to have at least 3 parameters/categories of information. I really admired the fact that I was given the freedom to design anything I wanted, and didn’t have to think about what I could and couldn’t do throughout the project.
The Design Format was open. I started the project allowing myself to have any outcome, so I wasn’t constrained to one, and by the end of it I decided to have Print and Screen (Interactive/Touch Screen with animations too).
By being able to write-up my thinking and development, it really paints a picture as to how one thinks and acts as a designer, as well as how one approaches tasks, which is why I think it is most useful to use a blog to keep an update of work but at the same time an understanding and reasoning on my concepts/ideas and designs.
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Primary Research – Mind Mapping
When receiving a brief, I believe that starting on paper is the best method. Jotting down my ideas and sketches is an excellent way to visualise them and get into more depth with.
As shown above, my initial mind mapping ideas started off as broad and as had as many ideas as possible. This ranged from:
- Student Aims in life Vs. LifeStyles: A student goes to university to get somewhere in life; to learn and achieve and make better of one’s self; Yet at the same time student trends are also to ruin themselves in terms of their body through drinking, lack of appropriate foods etc. The comparisson between how much money and how much time one spends bettering themselves in terms of education, verses how much they spend on going out, binge drinking, eating take-aways etc. I would have then been able to create future trends of how much one will spend on fixing themselves in the future again medically. It’s something we don’t really think about; in the back of our minds even though we know it’s true. It’s a Social issue in terms of the way students are renowned to live, and a political influence; What drives the ‘Student Life’? Advertising, availability, costs (cheap) etc. This system would be informative to students.
- The amount of time people spend doing things in their lives: necessary vs. un-necessary and what we tend to do more of. i.e. working vs watching t.v hours.
- Health: Life Expectancy: Countries vs. reasonings i.e. junk, drink, poverty/wealth, development.
- Hospital: Death Rates Vs. Saved Lives: Making a comparison between the two to find out how crucial hospitals really are today and if we didn’t have such a thing, what would occur. Another approach to this is to make future trends by mapping the past and present, to find out how we can improve the future of saving lives for each category of deaths etc.
- WorldSkills Statistics: Comparing different skills around the United Kingdom VS. all Regions. I could have also compared the number apprenticeships vs. students that applied. Thus enabling me to find trends of which regions are best for a specific skill and why, when going into even further detailed research. This would evidently enable us to find the best skill based areas in Britain at present. I could also compare males vs. females and would be able to predict future trends, from having the past 5 years of data. I could have also then gone into even further detail by comparing all skills and their categories by finding out overall which skills are appearing most and from which region. (continued below):
Initially, I decided to use the data for WorldSkills Statistics; a competition that I am currently in and my aim for that was to help people understand about how large the competition is, through the use of a visual system. I was going to make it screen based and interactive using .CSS Coding in Dreamweaver and Flash for highlighting key areas on the maps (shown below) using roll overs etc as shown in the design I came up with below.
- What is it?: Statistics of WorldSkills Registrations split into regions and categories and disciplines. It indicates key regions in UK on which disciplines have most of.
- Who will read it?: Young talent, potential employers: to see the upcoming talent from the UK. WorldSkills employees: to make comparisons for each year to target key areas for specific disciplines.
- different ways of presenting my data: 3D model, Print, screen/web, screen/interactive.
Secondary Research: for WorldSkills Statistics: One of many different statistics categories that I gathered. This data was crucial, since if I didn’t have all of the different types of information, I wouldn’t have been able to come up with a key concept.
Initial Sketches and ideas – Layout
I thought of a range of possible layouts, and one of them was to create a map out of it. I thought about making it a physical 3D model (in terms of format) to show the stats, as well as web and interactive, to break out of my comfort zone. I decided to go with web (Flash and .CSS) as explained before.
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From the stats above, I came up with the concept, idea, and meaning behind statistics, and created a visual system (as explained above). It is devised into ‘Skill Sections’ in comparison to which skill within that section has had the most applicants for the competition per region, through the use of a colour key.
Built Enviroment Skills Section
Cultural & Creative Arts Skill Section
Engineering Skill Section
IT & Business Administration Skill Section
Professional, Social, Public and Hospitality Services Skill Section
I didn’t go forward with this design concept because I felt that I did not have enough parameters or design objectives to make a visual system out of, and target audience was very broad. I wanted to start again and come up with a visual system that people did not yet know about, that had a ‘Wow Factor’ in it, so I went back to my mind mapping in even more depth.
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Secondary Research into Data Visualisation
I started off with a broad range of data mapping, to get a sense of what was already out there, and how to go about making my system even more in depth than the current ones. David McCandless really got me thinking how in-depth I could make this brief, by showing a range of different approaches and systems (as shown on the video below).
David McCandless (TED Talks): The Beauty of Data Visualisation
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Hans Rosling Talk
Hans Rosling’s TED Talk was most inspirational. It allowed me to think in deeper levels and broaden my knowledge as to how to go about this project and general designing and thinking too. What I learnt (from the video below) was that when coming up with my idea, I want it to be about something important to me; that I care about and want the rest of the world to understand and agree with potentially. It’s about visualising what you see. The ‘Data’ is a %, or numbers, or contrast or comparisson. The ‘Detail’ is a problem or fact, which can be narrowed down to categories such as interesting, informative, inspiring, ingenious, fascinating (and visually beautiful), persuasive and/or interactive. By picking a key topic/area, this allowed me to narrow down my paths.
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Concept 2 Introduction – Data Storage Information Animation
My second approach and concept was to to stay away from the usual visual systems that are about today/overly done, and create a system and story out of an animation, in order to take a different approach. I wasn’t thinking about my outcome from the beginning, but did take into consideration that I wanted to stay away form print and challenge myself with something new; being either a screen-based design (web/animation) or a 3D visual or interactive piece. I created a story from the statistics I collected.
Mind Mapping Continuation
Having the ‘Wow Factor’ idea in my mind, I researched really fascinating facts that people generally don’t know; would find interesting and/or surprising i.e.health: your hear beats 101,000 times a day; you breathe 23,000 times a day, blink 15,000 times a day and produce 1 litre of saliva a day etc. Excellent to create compare and make analogies. This got me onto the topic of ‘The Evolution of Technology“:
Mind Maps & Development on data storage
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Idea/Concept
After deciding to restart and go even deeper and in so many different levels, I decided that Data Storage Information would be an excellent approach for creating a system. Some people may think that data storage is somewhat ‘dull’ or ‘un-interesting’, and don’t understand the rapid progression of data storage capacity in terms of physical and storage size over the last 50years. My initial objective was to make large numbers made easy through an animation and analogies. Data and numbers can go beyond just that; it’s about the ideas and concepts that I came up with which made it most interesting, and helps others think and understand where I was coming from; my points of view. I wanted to change peoples’ views by allowing them understand how important it is to us. As David McCandless said “Let the data change our mind set“. Visualising data also squeezes an enormours amount of information into a small space, which gives viewers a clear cut and quick solution, as well as being aesthetically pleasing/draw the viewers in.
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What: Inventions: progression of Technology: Data Storage
Where: The Science Museum, London.
How: A Screen Based (Touch Screen), Interactive Installation
Why: Informative and teaches. People who are interested in the evolution of technology.
Target Audience: People who are interested in history of technological artefacts: Teenagers mainly; 14-16 – interactive learning: explaining the rapid evolution of technology and what their future will be able to hold.
Style: Informative, monumental, minutia vs enormity, clear cut, formal, historical, technological, progression, creative, smart, slick.
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Secondary Research continued in more depth:
Gathering the information was quite tedious to get hold of, since the information I wanted to ism’t written about much at all, which is why I chose this topic. Something people are more or less un-aware of, even though storing information effects the majority of peoples’ lives. So even though it took a really long time to gather specific and in-depth information, and to calculate/generate some of it, it was most worthy in the end; being able to generate my ‘Wow Factor’ from something people don’t know much about.
The information gathered helped me create my system; the history, physical size, data capacity size and background information of Hard drives, which helped when designing my system. Without this core research, I wouldn’t have been able to produce my idea. By using analogies in animations and doing research for them, it helped me understand file storage sizes in much more depth. I could then calculate how much we are able to store digitally by using physical forms; i.e. a book or a library. It enabled me to get more in depth with my data and to then help me visualise the analogies through animations, which evidently tells the viewers in a much simpler way as to what all those big numbers really mean. It drove my project to what it is as a final piece.
History of Hard disk Drives Research: http://en.wikipedia.org/wiki/Hard_disk_drive, http://www.diy-computer-repairs.com/hard-drive-devices/, http://www.computerhistory.org/timeline/?category=stor .
From all three sites, I narrowed down the key information into the following key dates, data sizes and physical sizes:
- 1956: 59.06, 5Mb
- 1963: 14-inch, 2.6MB.
- 1979: 14-inch, 571MB,
- 1980: 1GB, size of a refrigerator
- 1983: 3.5-inch, 10MB.
- 1988: 2.5-inch, 20MB.
- 1991: 3.5-inch, 1GB.
- 1991: 1.8-inch, 21MB.
- 1992: 1.3-inch, 2.1GB.
- 1997: 16.8GB , 3.5-inch.
- 1998: 340MB, 1-inch.
- 2004: 0.85-inch, 2GB.
- 2005: 40GB, 1.8-inch.
- 2006: 2.5-inch, 160GB.
- 2006: 750GB, 3.5″
- 2007: 1 TB, 3.5″
- 2008: 1.5 TB – 2.5″
- 2009: 2.0 TB – 2.5″
- 2010: 3TB – 3.5″
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Analogies Research – The following sites allowed me to calculate, understand storage capacity sizes and come up with my own analogies from them and, to create story boards for my animations:
Quotes and their Links:
http://www.worldstart.com/tips/tips.php/4254: “A terabyte is a term used to measure data storage capacity for computers”
http://www.dimensionsguide.com/what-is-the-size-of-a-terabyte/: “A byte will only contain just one letter from the alphabet or a symbol such as a period or a comma. One kilobyte can store a really short story. You can save a small novel or paperback in one megabyte. You can store several yards of books in one gigabyte. A terabyte however will be like cutting down 50,000 trees and turn them into paper with printed pages on them, which is something like an entire library of books“.
http://danielbennysimanjuntak.blogspot.com/2010/08/megabytes-gigabytes-terabytes-what-are.html: “A Terabyte is approximately one trillion bytes, or 1,000 Gigabytes“
http://wiki.answers.com/Q/How_much_storage_is_1_TB–1_terabyte–on_a_hard_drive: ”At an average 5,000 characters per page, 1TB of disk space could hold 220 million pages of text!“
http://www.t1shopper.com/tools/calculate/ & http://egret.net/kb__mb.htm & http://www.whatsabyte.com/P1/storage_converter.htm: Data calculators
http://www.whatsabyte.com/: “A Bit is the smallest unit of data that a computer uses” and “A Byte is equal to 8 Bits“
http://answers.yahoo.com/question/index?qid=20080226135441AAk3vCd: “On average, “Industry standard is 250 words per page” in a book.“
Data storage statistics: A Graph explaining how big or small each memory type is in comparison to one another; thus enabling me to understand data sizes even more clearly.
From all the data and information gathered above, I was able to write my own story using analogies to explain Data Capacity Sizes:
- Storing information digitally has had a monumental impact in peoples’ lives today.
- The enormous amount of data capacity that we are able to contain in a minute storage device today, has rapidly evolved over the last fifty years.
- The terms used to measure data storage capacity for computers are bits, bytes, kilobytes, megabytes, gigabytes, and terabytes and so on.
- A Binary Digit (Bit) is the smallest unit of data that a computer uses. 1 Bit could be equal to storing an eighth of a single character from the alphabet.
- A Byte is the equivalent of 8 Bits and contains enough information to store 1 character or symbol.
- A Kilobyte is a 1,000 Bytes and can store a paragraph, whereas 100 Kilobytes would make up an entire page.
- A Megabyte is a 1,000 Kilobytes which contains enough information to store a small novel; whereas a 100 Megabytes can contain a couple volumes of Encyclopaedias.
- A Gigabyte is a 1,000 Megabytes. It can store the contents of around 10 yards of books on a shelf.
- A Terabyte is 1,000 Gigabytes, or a trillion Bytes. It would take 50,000 trees to produce enough paper to hold the equivalent of. 1 terabyte of information, which is approximately an entire average sized library of books.
- The data capacity we can contain today is monumental. The first hard drive was created a little over 50 years ago; it weighed in at almost a tonne, and it could hold 5MB of data and costed $1000 per megabyte. A terabyte of data back then would have required 200,000 of those drives.
- So What can our future hold?
I came up with a quote that summarises what Data Storage Capacity is and its progression: “From something so large that held so little, to something so little that holds so much”.
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StoryBoards
After having written up my ‘story’ and system, I designed a story board to create my animation:
- Play Animation
- Introduction
- An overview of what Im going to talk about
- Main Body: Analogies and explanations
- The Past: How Data Capacity used to be
- Conclusion: What will the future hold?
Initial Introduction Storyboard (an example of what mine looks like):
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Another Idea to Introduction (StoryBoard)
Animation 1 – Popping up text and Sound
Animating is a challenge itself, and I had never done anything like it before, so learning new skills was crucial to me. I really went out of my comfort zone for this project to broaden and develop my skills even further.
After completing the initial Animation, I realised that adding sound was key, so narrated all the text and synced them to the visuals.
Screenshot: sound editing and refining its quality – learning and using a range of different technical skills:
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In order to design, develop and complete this animation, I had to research a range of different tutorials, as well as looking at how others do what I was trying to do. There are specific ways to doing animation (different theories) which you have to first understand. i.e. drawing story boards is crucial, in order to map out how the animation will be. I also had to figure out how to do things like turn a page (as shown a bit further below) just through the use of testing and working it all out, and eventually it all came together.
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Animation 1: To play the initial animation, click the image below:
Animation is a huge task in itself; i.e. it took an hour and a half making page turning on the book, which lasted 3 seconds when played. Screenshots of workings on Animations:
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- The first way was with the type coming up as each word is spoken which did not work in the end (as shown before).
- I also tried it so that all the text appears at once so the viewer can read it instead of each word appearing at a time.
- I tested it on a range of different people and they said that they still concentrated on the text but more on the animation this time, as I reduced the size of text and lowered it down.
- The chosen method I went for is without any text and to allow the sound and animation tell the story, which from testing all three, I felt worked really well.
- I also really took pace and time between scenes into consideration to allow the viewer to take in the information for each part.
- I then incorporated Play Scene and button which appears at the beginning of the animation for viewers to play it at their pleasure when used in the Science Museum.
I was going to design a ‘supporting publication’: but spending time on that would have just distracted me from my crucial parts to the project, since I already had come up with so many different formats to apply my design to.
The animation alone was not strong enough as a system, and wanted to go into more depth with my design; to be more relevant for a broader context, and for people at the Science museum to interact with it. So in order to develop my project and go even deeper, I then developed my idea and made it interactive; I refined “how the system will be used”: interactivity.
Final Design Objectives
- To compare Data Storage Capacity Size against its Physical Size, and to then compare the two against time (the last 56 years).
- To make something memorable: to be able to have learnt a lot from the system by visually explaining what each terminology of Data Storage Capacity actually means i.e. MB GB TB, to get a full understanding of it all.
- To make something different (in terms of concept): by changing peoples’ views on how interesting and important Data Storing really is by showing them something they haven’t seen or know before
- To draw conclusions that data storage that was once so large (in physical size), and held so little (Data Capacity Size), to today where we are able to store so much in a smaller area (physical size).
- To be able to make predictions into the future through trends, through the use of the grid systems.
- To allow viewers to interact, physically touch the screen and learn what they want to learn or know about; having choices, by being able to pick any point in time at any data storage capacity or physical size, and find out more about it in depth. I believe that one learn’s more when interacting with something, rather than being told it all.
- To inform people about something that I find important and care about, and want the rest of the world to know and understand.
Initial Idea of how the screen can be interactive
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Drawings/Sketches of how the display will look and where the interactive touch screen will go
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Sketches as to how I can lay my data and system out. Starting from the core basics:
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Developing the idea of layout and the system
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From the initial sketches, I was able to design them on Illustrator (as shown below). As you can see, it’s too simplistic and I really wasn’t happy with the layout and style aesthetically. The good thing is that from starting my system in a ‘flat’ manner, I was able to see how it was all laid out and worked. Only through doing this, made me realise that circular grids are used in order to display large amounts of data in a small area, as it goes round on itself; so after the images shown below of testing the layouts, I conducted some more research (secondary visual research) and started designing my circular grid.
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Closeup of above’s image:
Using Lines to indicate data size a bit more:
Testing a range of colours to see what would look best for my design (Physical Size of Data Storage – Colour Key). I found that sticking to just blue would be more appropriate, creating a style guide (colour theme):
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More Visual Research
I wanted to go back and look at visual research again; designs that have already been done, to see what the best approaches were. It helped taking a step back from my work and looking at others’ to get some inspiration, since one can get so hooked up in their own work and loose focus on whether it’s working or not some times.
I conducted research using range of different methods and sources; thus being primary research (calculations etc shown previously), Books, Videos/Animations, Talks and Internet Sources. Below are the three key books I purchased and looked into for inspiration for visualising my new grid structure: “Data Flow, Data Flow 2, and Information is Beautiful”. I have done as much research as I needed in order to carry on working with my design:
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Even though my final outcome was all blue colours, I did take using many colours into consideration, however I felt that it would be more clean and clear cut to stick to a set style of colours as previously explained. The Design below was most influential in terms of matching colours and helped me understand what goes well together and what does not.
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Having said that, I conducted research into pure black and white designs too (the complete opposite). But my third parameter (Physical size) had to use colour to represent it, so I couldn’t do a black and white design anyway.
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The design below, helped me think about alternatives if I wasn’t to use a circular grid, and that by using length and physical stats laid out across a whole wall can be just as visually appealing. However, I decided not to go with a concept like this due to the time it would take and the time I had left to physically make (time management consideration).
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The two designs below helped me think of how to visually display three levels of information within a flat print (not only needing to use colour as the third option):
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The following design is beautiful; so simplistic/minimalistic. However I wasn’t able to do anything like that since I wanted to inform/teach people using interactivity; and the best way to do that is by showing them ALL the data as neatly/clearly and structured as possible
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The design below is what drove me most of all to design a circular grid, since it proves that you can use such detailed and technical information all within a small area by using the circular grid structure.
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From looking at a range of different sources, design styles and theories, I was then able to come up with my design piece.
One could argue that it is the data that is driving the idea due to the learning outcomes you receive from interacting with the system (below), but I think that it is equally the same as the system driving it since any given data can be applied to it. The touch screen/interactivity also has a key role in my concept, and wouldn’t be as effective for my target audience if I didn’t have it.
By using data circles, it implies that I am able to show a clever use of grids in circular arrangements, which can be quite concentric in itself. (Quote re-worded from Data Flow 2 book). A round circle is one of the most aesthetically pleasing ways to present data, as its shape has no corners and has a unique geometry to it. So going down this route was crucial for me to get my system working perfectly. A designer (unknown) also once said that “Information visualisation is too powerful and important; to be left only to designers” (Data Flow Book source). It adds a sense of importance to a designer’s role, and in terms of visually expressing systems, statistics and information, it’s very true and why aren’t all of them done by designers every time?
Layout Development Process – Refinements and Tweeking
Figuring out ways to make data circular rather than (flat before):
More Testing of circular grid formats and how to lay it out well
Just Data Capacity Lines
Just Time/Years Lines on Grid.
Once I had tested with both Year and Data Capacity Grid lines alone (the two previous images), I realised that both lines were needed, in order for the viewers to be able to select any point in time at any data size capacity.
A range of different methods and development of showing the Physical Size. Some of the type was too large, some of the colours were too spaciousetc. The final two chosen to compare are on the next image after.
Final two: The right side looked balanced and quite perfect to go in the centre of the grid, however it is not as detailed as the left design. It doesn’t show the amount of times each specific data storage physical size has been developed over the years, where as the left side design does. After looking at it more and more and comparing, I fount the left design (below) much more appropriate and in-depth. It shows another level of information within the same design itself.
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Arrangement of Type layouts
I had to consider where to arrange my main text’s typography within the system and page, so that it didn’t look out of place, but rather be included within the design style and is used to interact with it; i.e. I placed my animation scene within the grid too to fit well. The typography looked like it was alone and not part of the grid, even though it was aligned to specific points of the design.
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I thought that if I was to place the text on the top left of the page, this is where viewers would first look, but it still looked unbalanced.
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From arranging the type in different parts of the page, it allowed me to justify why and how my final layout design below is equally balanced everywhere, and fits in with the rest of the design as a whole, and not two individual pieces.
Screenshots of all workings and testings, to show development of designs:
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The system below can be applied to anything to do with time, size and any other factors, as well as being interactive; so the system can be used again and again with different contexts. For example, if you were to use any other 3 parameters, then the system would still work for that too.
Interactivity Instructions: What you are able to do through the use of touch screen (View concepts below and final piece to understand)
1. Select Play Button on Animation screen to play Introduction.
2. Select the Data Size Table to activate an animation using analogies to explain them.
3. Select/Touch any area within the Grid to find out how many Harddrives would be required at a specific time to store a specific amount of data.
4. Select/Touch any Hard disk size to view its progression in Data Size over the duration of the last 50 years.
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Instructions Panel will be placed next to the touch screen panel, for a quick explanation on one can do with it at the Science Museum.
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1. Introduction Animation
(Instruction 1): When you press the ‘Play Intro’ Button in the screen, the following animation will play: (Click on the Image below to play animation):
2. Data Size Definitions
By selecting the Data Sizes Table (Fig.1), it will activate an animation (Fig.2) which explains visually as to how small or big data sizes really are. This is done through the use of analogies. (Click on the image below to view full screen)
Below is the Animation that plays as explained above. (Click on the Image below to play animation):
3. Grid Selections
To indicate how many HardDrives (Physical size) would be required at a specific time (Year), to store a specific amount of data (Data Size).
By selecting a specific area within the grid (Fig.1), its year (1956: Fig.3) and Data Size (1 Terabyte: Fig.2) will highlight and an animation (Fig.4) will activate.
The animation uses analogies to visually explain how little data capacity we were once able to contain in 1956 in comparisson to its large physical size,
as well as how many of those harddrives would have been required (2000 of them) to store 1 Terabyte of data.
The same process is applied to each and every area (Block) within the Circular Grid. By being able to select any area, it indicates how much data storage technology has evolved in just over 50 years.
By using this system, we can also indicate How many Terabyte Drives today (2010) we would require (1000 Drives) to store a Petabyte of information. It can also be used to predict future trends i.e. how much data we can store in the future, from looking at the trends over the last 50 years.
(Click on the image below to view full screen)
Below is the Animation that plays as explained above. (Click on the Image below to play animation):
4. Hard Disk Size Evolution
By Selecting any hard disk size (Fig.1 Physical Size), it indicates how rapidly (Fig.2 by Year) and how much more (Fig.2 by Data Storage Size) it has been developed/progressed over the duration of 50 years.
The example given, is based on the 3.5” Inch sized Hard Disk Drive. It indicates that it was created in 1983 and then developed another 4 times over the duration of fifty years in 1991, 1997, 2007 and 2010. From this, we can then forecast the future as to how much more we may be able to store (Data Size) in a 3.5” Inch Drive.
(Click on the image below to view full screen)
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Final Design (Click on Image below to view full screen)
Where it is going to go:
A Mock-up of where the touch screen System will go in the Science Museum. I have thoroughly considered how I am going to display the interactive system, and where it will go and the reasoning for its large size. The interactivity and large sized touch screen panel, allowed the viewers to really get a better understanding of it all.
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Evaluation
On reflection, what I am most ecstatic about are my outcomes. Rather than having one outcome (i.e. a print), within the short period of time, I manage to produce a range of valid outcomes; thus being a Print, a Touch Screen Interactive Visual System, and animations as well to go along with it. I really went out my comfort zone for this project; i.e. I haven’t ever done animation prior to this project, and I believe that this is the only way you further your knowledge and develop your skills to the highest standard you can do. I really explored this project to its maximum potential.
I also went more and more in-depth in terms of thinking and concepts as I went along throughout the project, challenging myself and striving to develop them. By the time of completion, it all pulled together really well.
I managed my time sufficiently and spent every minute possible, doing the tasks I set myself each day; but also allowing myself to take a step back and reflect on what I had done, and how to improve the designs even more. I also took on board every possible idea and feedback that was given to me for each tutorial I had at university, and used it to my benefit to better my designs.
I consistently developed my designs throughout the project and whenever something wasn’t working, I found a way around and developed it better, which gave me the final piece. If I hadn’t had gone through all those stages of development and coming up with a range of different ideas, I would have thought that I possibly didn’t think as broadly as I could have; but I did to the best of my abilities. I also consistently conducted research in many different ways throughout the project which helped me keep fresh of ideas throughout. Everything I thought of, I wrote down (as shown in my sketchbook), which allowed me to go back and reflect on what I had already considered for each step of the way.
Another key factor as stated previously, is that this system can be applied to anything to do with time, size and any other factors, as well as being interactive; so the system can be used again and again with different contexts.
If I was to do it again, I probably would have tried to nail the key concepts even quicker so I could spend even more time on my one concept rather than starting again with a new concept. But if I hadn’t had done that, then I wouldn’t have been as driven to get an in-depth visual system and concept/idea. Since I was taking risks and doing things I had never done before, I spent a lot of time learning how to do things (i.e. the animation), than developing the designs; however, improving technical skills is crucial and this is the best time to experiment.
If I had more time, and could purchase a domain name, I would have purchased the .Css editing on WordPress and customised my own Webpage and template, which would really add to the overall style and theme of my project. To develop the final design itself in the future, I would physically make it and finish making it fully interactive using flash. I couldn’t physically do the interactivity for display to show, due to the fact that it would have taken even more time to do, and that the size is 1m x 1m and is hard to work with when testing in Flash. One may say this is bad practise to make something so large on screen, but for my specific purpose, it isn’t on screen, but on a touch screen panel, so works really well with my concept.
I believe that I developed an understanding in relation to the use of systems within graphic design to the best of my abilities, and that I strived to strengthen my intellectual skills and by going more in-depth, and that I provided the practical skills necessary to structure my information.
In conclusion, the project went really well, and has been by far my most enjoyable, creative and thought-process (in-depth) project to date. The project was what we made of it, since it was so open and broad; a chance to take.
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© 2010 All designs, animations, systems etc belong to Jonathan Cleave
Note: Research and information gathered have clearly been labelled where I got them from and who they are by. The ‘Science Museum’ logo is copyrighted to them and is just used in my design as a concept only, for learning purposes at university.
Litho Printing Process – at “Kairos Printworks Bournemouth”
Over the summer, for a university project I was asked to go and find out about Litho Printing in my local area, so I decided to visit ‘Kairos Printworks’ in Bournemouth to learn the process, which turned out to be extremely interesting since I did not previously know much about it. Firstly, I would like to thank the team at Kairos Printworks Bournemouth for helping show me the process of Litho Printing.
The Process
I wanted to know what Litho Printing was in detail and when it is used. It is a method of printing that uses a 4colour process (CMYK) and can also use spot colours (pantones) if requested. If you use a magnifying glass and look closely at the prints made by a Litho print process, you can see that the images and colours are made up of millions of little dots which lay up on top of each other to make the colours. The bigger the dots, the more colour is used; the different amount of dots that go on top of each other make the different colours, and lay at different angles because if they were on the same area, the colours would merge.
Litho printing is generally used for longer run jobs and can go up to 20,000 runs (it can run 10-16000 sheets per hour). Where as digital printing (the other method of printing) can not print as much or as fast, however the technology is catching up (in terms of quality) but is still not as good as Litho Printing.
In a very long time (according to the employees of Kairos), Litho printing will become nonexistent since digital printing is advancing; however it is still expensive and used for shorter runs.
Before using the Litho Printer, they will use a ‘VPS’ Visual proofing system which gives the dot value to see what it will look like. They provide the client with a proof of how the print will potentially look, and is done through the use of digital printing since it’s cheaper to show the client what the outcome will be even though it’s not printed with millions of dots and isn’t identical, but is the closest they can get to it prior to running the jobs. Once the client is happy and if any changes had to be made, the designs are etched onto plates.
Plate making
In terms of plate-making, impositions are how you put the design onto the sheet. There are different methods of doing this; being either 1-sided, work and turn (flips through horizontally) and work and tumble (flips through vertically), depending on the size. All three methods use one set of 4colour plates. The other method used is sheetwork, which uses two sets of plates and is more time consuming and costly (i.e. A brochure).
When aligning the plates, they have to be as careful as possible to prevent setting the plates out of place, even though trapping is used in the initial designs to stop any white lines or overlapping of other colours.
© 2010 Photography Jonathan Cleave
Design work listed on other sites
This is an on-going post where screen shots of my designs and work have been put up on other sites that I came across.
“Graphic Design Listings” Facebook Page:
Lil Jon Design (3rd one in)
Lil Jon Poster
My Visualising Data Project Re-Tweeted:
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Listed on ‘Strangely Graphic’ Twitter Feed
http://twitter.com/#!/matt_daniels
http://strangelygraphic.co.uk/
Visual Systems: Information Design
Visual Systems: Information design and visualising information– Year 2 Graphic Design – Project 3
Brief: “Systems are all around us, and inside us, from your digestive system, to your computer system, to the education system. There is even a theory: Systems Theory, which is concerned with the characteristics and operation of these systems. Designers too, work with all kinds of systems: grid systems, colour systems, corporate identity systems, etc. They also devise ways of working that are systematic, so that lower level design decisions are left to systems of rules and the operation of the system, rather than through overseeing and controlling every aspect of the design process.
Following on from Project 1, you are required to produce a print-based design that reflects your understanding of a visual system and your ability to visualise complex information. You will be expected to analyse information, categorise it, and establish structures for it”.
My Concept: A begginers induction on a Graphic Designer’s most essential and desired tools, that one may need and wish to equip themselves with over the duration of becoming a Graphic Designer. It is also an induction for the public, to show all of the different tools, techniques and processes that are used to produce the information that is all around us, everywhere we go; as as many people are un-aware of how essential it really is in today’s world. If everyone understands how much effort goes into it all, they may become more aware of a truly interesting discipline; and I believe it is crucial for beginners to understand this and pass it on.
© 2010 Design Layout Copyright Jonathan Cleave
Visual Systems: Hierarchy in Design – Year 2 Graphic Design
Visual Systems: Hierarchy Design – Year 2 Graphic Design – Project 1
The one week brief was to create a range of different design layouts with hierarchical structures, using the text provided (text for the Barbican on ‘What’s on’).
My final outcome is shown below: (A simplistic layout, clear cut style):
© 2010 Layout Design Copyright Jonathan Cleave
Note: Text used by the Barbican for learning purposes only for a University Project
WorldSkills International London 2011 Shortlist Competitor – (More Design Work in September) 2010
WorldSkills Graphic Design Assessment 3 – 23rd September 2010
For Assessment 3, I was given 3hours to come up with a new Identity (Logo Design), Business Card (Double Sided), and Flyer Design for “Philippe Starck Foundation”.
“1. Design a logo for Philippe Starck Foundation. The logo should reflect the modern and contemporary character of the foundation.
2. Design a business card which reflects the image of the foundation.
3. Design a company flyer which promotes the foundation.”
Along side this, The technical requirements had to be taken into consideration (as I have to for all Assessments); which consist of setting colour profiles, specific colours (i.e. only allowed 2 Spot Colours and a Black Spot colour), minimum 4mm bleeds etc and so much more.
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Brathay Induction – Cumbria 25-29th September 2010
When competing in WorldSkills, it’s not only about becoming a WorldClass performer in terms of technical skills, but also about being physically and mentally healthy as well, to undertake the pressure of the finals and long hours. It is also about team work and leadership within the team and to build a Team in Team UK. In order to develop these other skills, we went to Cumbria (Windemere) for a Brathay Induction where we learnt and developed all of the skills stated above. i.e. running up a mountain in the pouring rain at 7 in the morning and rowing a boat around Lake Windemere as a team isn’t the type of thing you may usually do, but pushing yourself to the limit will develop you as a competitor and as a person. It really was an eye opener. We completed a range of team tasks. Below are a few images taken from the week long event. (some images below are taken by friends)
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Assessment 4 – 19.10.10 – Logo and 2 Typographic Poster Designs
Brief: ”A UK design company called EDUteach are renowned for designing educational resources for primary and secondary schools. They have recently been commissioned to create a series of graphic design posters. EDUteach has contacted you to produce two typographical posters suitable for students who are studying Graphic Design.”
Time: 5 Hours
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Whilst all this went on during the summer and during university, I had to complete the weekly tasks set as well. This will all carry on until the end of November. In November I will be travelling to Coventry to compete for Squad Selection which will take place over a 3 day period of live competitions. If I am to successfully get through to the Squad Selection Stage, I will stay on for another 2 days and will be briefed on SQUAD UK, London 2011, which will carry on from November throughout until June 2011, where TEAM UK will be selected; (One competitor per Discipline will represent the UK and compete against approx 50 other countries in the Finals October 2011).
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Not only has it been the most enjoyable and valuable experience of my life to be in a potential year and half running competition, but also the fact that I have gotten to see England and the world around me during the spare time I had. That is an experience in itself; below are a few of the things I got up to. These months of my life as a WorldSkills Shortlist Competitor for WorldSkills London 2011 have truly been sensational.
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Note: All of the designs on this Blog are for educational, training and assessment purposes (and any imagery used that are by others belong and are copyrighted to them; these are purely used for educational purposes).
In terms of some specific designs, layouts, nets, textures, etc are © 2010 Copyright Jonathan Cleave.
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WorldSkills International London 2011 Shortlist Competitor – September 2010 (Continued)
Workshop 3 – 20-21st September 2010
Day 1 Technical Software Training Workshop with Harry Smith.
On Day1’s Software workshop, we focused on Adobe Photoshop. Firstly, we recapped on using Duotones and creating separations PDF’s to check that they worked correctly (and making sure that we saved the page information on them when creating PDF’s for print. Recapping on Duotones was great for us to do, as it’s best to save Duotone images as .Eps or .Dcs files in order to store Duotone information; rather than .Tiff’s.
We then covered ‘multichannel mode’ which I had never done before, which can come in very useful when working in Photoshop I ever have to make specific section with one complex spot colour with a greyscaled background. There are many different methods to make selections on Photoshop, but by masking a specific area using Channels (rather than the pen tool) is an excellent method to learn. This comes in very useful when removing a background and retaining a person’s hair and not damaging it.
We then looked at all of the different ‘blending modes’ on layers, and testing what each could do by creating a book divider with as many different blend modes as possible on the design to see which work best for different images and backgrounds. You can never learn absolutely everything in Photoshop and even if you know a specific way to do a task, there are most often different ways or tips to do things that you didn’t know about before; so covering specific aspects of Photoshop was extremely useful for me.
Colour correction is one of the things I enjoy doing most in Photoshop; due to the fact that images are never 100% perfect and can always do with a touch up/correction (some more than others depending on the lighting and modes etc). The task set here was to correct a backgrounds colour (which had poor lighting, making the background grey when photographed, to a pure white background as it should be, without damaging the rest of the image.
I also received individual feedback for Assesments 1 & 2 which was most helpful since I was able to ask any questions I had on where I could improve and how to go about that best. I also learnt how the grading system works even better through making some errors which I could have avoided very easily. This has prepared me for Assessment 3 and how careful to be in getting everything perfect when designing under pressure.
Day 2 – Purpose Design
Day 2 was an excellent lesson for me, since I have not yet been to a design studio like that before and got a full understanding as to how they run and work on a daily basis; which I found fascinating. Stuart Youngs (creative director of Purpose Design) explained in great depth as to what they do, who their clients are, who their team is and what each member’s role plays and how they work as a collective unit.
I learnt that when designing, one should aim to create radical differentiations in order to show why the client is different to all the others and why customers should go to them. A helpful part to Stuart’s presentation was the ‘Hints & Tips’ that one should consider when going for an interview and I agreed with almost all of them; my most important role when meeting new people (not only in a work environment but anywhere), is to smile and be myself, as well as having utmost confidence because I am there for a reason and to prove myself to people around me in the best way possible.
The second presentation was by Paul Felton (who wrote a book called The ten commandments of Typography), who is best known for his Typographic Skills. He went through the key elements of Typography and refreshed my mind in specific parts. I was then set a task to create a page layout by creating grid structures, use of hierarchy and other methods, with the provided text and imagery within 45 minutes. I enjoyed this challenge very much, as I thrive on creating with unique layout designs in short periods of time (under pressure).
Matt Welch explained his job role and what himself and other Artworkers do within a design agency; which is mainly ensuring that all the work and specifications are perfect prior to sending them off to print or to a client. This is useful to know since it is a key part to WorldSkills Assessments (in terms of when they objectively mark our work). I was then presented with a task to correct a piece of work which had many different faults within it, which the designer may not have realised they had done.
Phil Skinner is known as the ‘idea machinist’ in the agency, and explained how crucial it is to brainstorm as much as possible (no matter how crazy they may seem) before designing. The key element to creating excellent designs which I agree more than anything, is to communicate the message I want to put across as best as possible. The way to do this is by surprise, persuade, intrigue, make it memorable, keep it fresh unexpected, use wit (depending on the target) and make the viewers engage; most importantly to be original and relevant. Research also plays a large role after having thought of the key ideas, since it is best to fully understand the brief prior to designing. Phil then set a task to come up with a logo and poster for a campaign that will make the public aware that bees are dying due to humans and without bees, humans will become extinct (according to Albert Einstein). After generating ideas and brainstorming, my Typographic Poster’s slogan was “No Bee, No Me”.
Cat Cooke (Project Manager) explained her role extremely well by setting a task to try and decipher an email sent over by a client which was not clear at all as to what they wanted done. A project managers job is to ensure that both clients and designers are happy and know what they are doing and want; “it’s like being a referee”, and they are the main point of contact for a client. It’s excellent to know how it all works and how to make a project run as smoothly as possible and to know how to get out of things going wrong by having a Plan B, since many things do go wrong along the way when brief’s are set. The aim is to be one step ahead at all times.
At the end of the day, Stuart came back and re-capped from everything we had learnt that day and gave feedback for each of the tasks that were given by each member who presented during that day. Overall, it gave me a clear picture as to how everything works within a Design Agency, and how crucial it is to work as a team collectively.
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Everything Else that I’ve done since and so far will be updated and uploaded at the appropriate time
Note: All of the designs on this Blog are for educational, training and assessment purposes (and any imagery used that are by others belong and are copyrighted to them; these are purely used for educational purposes).
In terms of some specific designs, layouts, nets, textures, etc are © 2010 Copyright Jonathan Cleave.
WorldSkills International London 2011 Shortlist Competitor – August & Some of September 2010
After receiving the excellent news that I had been awarded a place to compete for WorldSkills London 2011, we started training straight away. I have spent my summer doing training, workshops, assessments and so much more taken place around the country for Shortlist Competitors for Graphic Design.
In August, I was provided with a three month schedule; beginning with having to complete two tasks per week (mainly being technical software training), starting off with Adobe InDesign tasks to complete. Over the past few months, the tasks have advanced each month and I have learnt an unbelievable amount of new methods, styles etc to work with.
WorkShop 1
My First workshop at the UK Skills head office in London on 22-25th Aug 2010, was based on Typography Workshop. Phil Jones (Arts University College at Bournemouth) spent two days teaching us advanced typography bringing us to such an advanced level compared to before, in terms of thinking and visual design.
On Day1 Task 1, I was asked to design a chapter opening and spread for a novel. When designing these, I had to concentrate more about creating an even homogenous typographic texture, to prevent breaking the reader’s attention too much. We talked about how there are certain conventions in Design (certain rules to abide by) i.e. typography laid out in a specific way, and one should fully understand these first. I also had to consider the material that my text was being printed on since the paper spec was 70gsm (very thin paper). To overcome this issue, I had to ensure that the body text’s lines were lined up on the back and front pages.
On Day1 Task 2, I was asked to re-design an Annual report whilst considering its readability, legibility, layout, use of tabs (in-depth), tabular figures, alignment of figures, typographic rules and hierarchy etc. This task was more about material as a message; making imagery out of type and focusing on the type more, rather than the first task being the complete opposite. I had to think about from and counter form, where the negative space is just as important as the foreground (to be aware of the layout when designing this; the materiality of the book and using white space to structure things).
In this exercise, as a designer I had more of a role (compared to the first task) since I had a say in how the pages could be laid out, where as the first task, I had to abide by specific rules that are ‘set in stone’. What was helpful from this task, is that even though Annual reports may not be the most interesting of topics, it still has to be done and is excellent for the future when working in industry and for C.V purposes to show that I know how to do them etc.
On Day2 Task 3, I had to design a series of book ‘dividers’. I was provided with a quote from a specific paragraph of a book, and had to idea generate and brainstorm in order to come up with innovative and creative ways to visually express the quote’s meanings. I did this by considering the use of different materials, the layout of the text and how to visually express the meaning of the text.
What we covered prior to brainstorming was about the ‘cognitive of linguistics’; this consists of attention (guiding readers to certain places on a page), its relevance and iconicity (its form and meaning).
At the end of Day2, I had to pitch my idea as well which was a unexpected and is always good to expect the unexpected. I liked the fact that I had to do some creative thinking in a short period of time and executing my ideas successfully within that time period; which is always and important and interesting task to do.
What was most interesting about all three tasks during the first two days was that I had to think about the message, medium and material that that I was trying to put across, differently for each task.
On Day3, we concentrated on the more advanced and technical side of software skills, covering InDesign mainly. We covered important and timesaving techniques such as different ways of working with styles (i.e. Object, character, paragraph and table styles). I learnt how to create sections within page numbering InDesign Documents. This day was extremely useful as I hadn’t heard of snippets, trapping, setting ICC profiles to specific prints and colour management in depth before, which made day that much more worthy.
So much information was absorbed during the 3days, but was the perfect amount to take in. Even with things I knew extremely well, I learnt tips here and there, which will help me in the future. Even though so much was learnt, my aim is to keep my mind afresh and to further my knowledge of what I have learnt by conducting more in-depth research on my own. The main areas I aim to look at are about: dot gain, half tone, Lines per inch, knockout and overprint, reverse out, sunprint, and more about colour management and ICC colour profiles etc. The more page layout designs I do, the better since it takes experience to make them perfect. All of the work I did during the three days, I can develop further and refine and add to my portfolio to show the level I am working at. I am also going to go to my University’s library and take out the recommended and read them (and purchase the ones I find most useful for future reference). Everything I learnt will save me time now when designing (i.e. the setups style sheets in InDesign for future designs that I will do).
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Assessment 1
My First Assessment on the 8th of September 2010 consisted of having 5hours to Design a Gate-Fold Brochure for an Image Consultancy, where they provide a service for helping people with style etc. I was asked to design a logo for the company too as well as naming it in relation to it. Below is a Mock-up made of my Design, as well as the flat print-ready PDF.
Workshop 2 and Assessment 2 – 12-16 September 2010
Workshop 2 was all about Packaging Design. During the first day, Jason Leung (a Senior Packaging Designer for Character Games) taught us the initial basics of designing Nets; drawing them and coming up with our own layouts and how to construct them. From this, I spent the first day creating my own package to hold a scarf, along with a window to see the product inside. I also had to come up with a logo for the company name provided, along with a set style/theme for my Package design. Once I had come up with this, I had to create a 3D Visual of the product using Adobe Illustrator and Photoshop. The purpose of this is to be able to show the client as to how the packaging and design will look. What was most interesting was that I went from not knowing much about packaging at the beginning of the day, to having a finished package with my own design on it.
On Day 2, Jason taught us about designing Style Guides and applying all the company’s necessary bulk text and ‘legal specifications requirements’ onto the packaging, which is a key skill to understand how industry works in depth. I had to design a new guide for ‘Doctor Who Classic’; this consisted of creating a new logo design and textures to go on the packaging, which again had to have a window in it to be able to see the product inside. I also had to take package size into consideration, to reduce excess packaging and glue points; this reduces costs and is more environmentally friendly.
At the beginning of the first two days I found it relatively harder than normal to get to grips with, as I have never done anything like this. I believe that I picked it all up quickly and applied my new knowledge effectively to the tasks set each day.
The third day was one of the most interesting of all and probably the hardest, since I had to design a new pack style based on the toy product supplied (from Doctor Who). It was much more advanced and technical package designing during the third day, and couldn’t believe how I went from Day1 learning about nets, to having three completed package designs by the end. As well as this, I had to create a 3D Visual of the product for the client. Time management was key during the three days, and I had to manage my time effectively as well as balancing the quality of my artwork and styles equally. Packaging Artwork is one of the most crucial parts to packaging design, since this is what draws in the target audience. To be able to come up with creative, stylish and bold styles on the spot are key. Creating a technical Net to fit on one A3 sheet of paper from nothing felt like such an achievement by the end of the day.
Assessment 2 (During Workshop2)
The fourth day was Assessment 2. I was provided with a ‘PEZ sweets dispenser’ and had to apply everything I learnt over the previous three days to it. I had to abide by the set requirements (visually and technically) and apply and layout the provided bulk text. Time management was a key part of the day, as I had 5hours to design a net that was appropriate for the product, with the use of a window in it to view the product. Another crucial element was to come up with a set style and use appropriate colours etc that linked with the product itself, then make it (making mockups and testing the net and that the folding worked), along with a 3D Visual of it all at the end.
What is most interesting is that everything I learn in during WorldSkills Workshops isn’t often taught in this level of detail anywhere else. I believe that each day is as important as another, as it is a constant learning curve during the training for WorldSkills. It’s an excellent feeling to know that you never stop learning in Graphic Design. From having less background knowledge on package design, to picking up everything quickly and applying the new knowledge effectively in different ways for each workshop day, is an invaluable lesson and experience itself. I am truly grateful to have been provided with all of this training. From this experience, I feel that now look at packaging in a whole new way; i.e. when I look at products now, I wander how they are constructed and not only the design and layout itself. Thinking in 3D is a crucial part to design for me now and is fascinating, as it’s also about math and coming up with the best solution to hold a product.
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Note: All of the designs on this Blog are for educational, training and assessment purposes (and any imagery used that are by others belong and are copyrighted to them; these are purely used for educational purposes).
In terms of some specific designs, layouts, nets, textures, etc are © 2010 Copyright Jonathan Cleave.
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Photography August 2010
I recently did some new Photography at the Bournemouth Air show 2010 of all the other things going on during the day. During the day, there was the Animal BMX Tour, so thought I’d take some close-ups of some good tricks!
Some Close-ups
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Some examples of the Larger sized Photographs I took:
To see more similar photographs I took on the day, feel free to contact me
© Jonathan Cleave Photography
‘BODAK Project’ Logo Design
‘On Trial’ Logo Design Competition Winner
In November 2009, one of my University Lecturers Kirsten Hardie set up a competition to design a logo/branding for her ‘On Trial’ Project. I was delighted to receive the news of winning the Logo Design Competition, which will be used for her Project.
On Trial is “The On Trial Project is the National Teaching Fellowship work of Kirsten Hardie – where key issues and concerns are put on trial to investigate and interrogate their validity etc. Students and staff internationally take part in trials as debates relating to various themes. On Trial project title will have many different associated strand activities – eg debates, mock court trials, exhibitions etc”.
On Trial Logo on OnTrial Websites (Please click on the images to view the linked websites):
“The logo is copyright © Jonathan Cleave with sole use for NTF On Trial work”
Shortlisted Competitor for London 2011, WorldSkills International: Graphic Design
Having went through all of the necessary processes during WorldSkills UK 2010 and receiving a Silver Medal, I was delighted to receive the news of being selected as a shortlisted competitor for the London 2011 WorldSkills International, for Graphic Design; where we will be competing to join the WorldSkills Squad UK. As previously explained under the WorldSkills structure, we will now have to go through intense training and more to get onto the Squad UK. Getting onto the Squad UK Team will potentially lead to TEAM UK, where that person will represent the United Kingdom for Graphic Design and compete against around 50 other countries for all over the world.
WorldSkills International London 2011: “In October 2011, come and join us in London for the largest international vocational skills competition in the world, WorldSkills London 2011.”
For further information please Visit the London 2011 World Skills website.
WorldSkills 2011
WorldSkills London Presentation
World Skills UK Graphic Design 2010 National Finals: Silver Medalist
Please click here for the Official Results.
From doing the initial competition, on the 2nd and 3rd of July 2010 I was invited to the World Skills UK 2010 Graphic Design National Finals Competition to compete by doing ‘live’ briefs under pressure against the top ten young Graphic Designers who were picked by WorldSkills UK.
It was the best two days of Graphic Design experience in my life. It enabled us to come up with creative outcomes in such a short period of time, (tight 6hour deadlines) as if we were working in industry, pushing us to our limits in an intense ‘live’ environment (in the Milton Keynes Shopping Mall) and learning new things each and every day due to the pressure.
The First day consisted of a brief where we had to design an ‘In-Store Experience’ for Epson and actually making a scaled model of it. The Second day consisted of making promotional material for the In-store experience; one being a Shelf Wobbler Design and the other being a Tent-Card Design and making them both within the 6hours too.
Today we got the results and I received the Silver Medal, and am ecstatic about it! Hopefully I get through to the next round of competing and training for Squad selection which is based on the questionnaires we were given, individual interviews, based on our personality and character along with leadership and team working skills, and based on our grades on the live briefs. The squad selection and further training and competing could potentially then lead onto Team UK for representing the UK during the International World Skills London 2011. Below is WorldSkill UK’s and World Skills International’s Structure to make more sense of how it all works. (The image below is information by WorldSkills):
Below are some photographs taken on the day of the Finals (The photos below were taken by WorldSkillsUK):
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WorldSkills UK posted my Blog up on their Facebook page:
Official Results (Please Click on Image to view full results):
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Adobe Creative Juices Competition Entry
I recently entered Adobe Creative Juices’ Competition. The brief was to come up with a design that relates to anything to the number or term ’5′. This competition is in relation to their new release of Adobe Creative Suite 5 (CS5). Unfortunately my design wasn’t picked, but it was an excellent experience coming up with a design for a competition by Adobe
My interpretation to the brief and what I came up with, along with my concept
Click here to view my entry.
Using a range of different Skills & Techniques
I thought it would be best to show that I can use and do a range of different mediums other than just digital, so have created a post based on drawings and other different techniques I have developed over the past 6 years. The first part to this is Drawing and 20 second Shutter-speed photography. The drawings are of nothing specific, just touching up on my drawing skills as I go along. The photography of the ‘Good card player’ was an Antithesis project last year and (Amnon Ron in the picture) and Mikko Toiviainen were kind enough to help me out with the photography last year. (This Post will be updated as I go along and also when I find my previous work).
© Copyright 2010 Drawing and Photography Jonathan Cleave
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BODAK Photography Finals Exhibition June – Runner Up
As previously written about, I was lucky enough to qualify through to the Photography finals for BODAK Photography Exhibition in Bournemouth. At the end of the night they announced the winners, and I came runner up and received a certificate. I am delighted to have been given the opportunity to be apart of the exhibition and has been such a great experience, as it’s challenging different media/methods of art.
Below are the six photos I used and concept behind them:
Here are some more photography that I didn’t put up on the evening which I still find funny looking at and would have put up during the exhibition if I was allowed more photographs:
Photography taken on the night of the event (photos taken By BODAK):
© 2010 Photography Jonathan Cleave
Pictures taken on the night, were taken by BODAK
Poster Designs for Lil Jon’s New Album ‘Crunk Rock’
Lil jon is an American Rapper and Music Producer and is most famous for saying “Yeahhhh, Okkkkk” etc. My friend, as well as class mate Kudzai Dyirakumunda previously did a Logo Design for Lil Jon in 2008, and a few weeks ago they came back to him and asked him to do a new set of promotional items/designs for Lil Jon’s forth coming album “Crunk Rock”. Kudzai asked me if I would like to collaborate with him and do the designs together, so we did just that. What I found most interesting is that we both got to design for a music artist that we are fans of, which I personally thought would have been an opportunity to come years from now. It’s also great for team work when designing and bouncing ideas and opinions etc off each other. It’s one of the most professional work I’ve done for someone outside of university and has been excellent working with a friend and peer which is a good skill to learn.
We collectively designed a series of “Coming Out 8th June Posters”, “Out Now Posters”, and “Sticker Designs” so that they would have a range of different styles to pick from; by using the photography and content that they provided.
Lil Jon picked out the ones he wanted and the design I did was for “Lil Jon’s ‘Out Now’ Poster” shown below:
To view Kudzai’s designs that got selected, please visit: http://kudzd.wordpress.com/2010/06/09/poster-design-lil-jon-crunk-rock. Thanks again to Kudzai Dyirakumunda for asking me to collaborate on such a great brief.
below are some Facebook photos of the Design:
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Design work printed and sent
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Design by Jonathan Cleave
THE PROMOTIONAL ITEM IS COPYRIGHT OF UNIVERSAL REPUBLIC RECORDS 2010. © 2010 Copyright Universal Republic. All Rights Reserved.
Graphic Design World Skills UK 2010 Competition Finalist
Last year, I was asked by my Tutor if I would like to enter the Graphic Design World Skills Uk Competition. The time finally came around and a few months ago I applied for the competition when it came back up. After submitting my designs and waiting to hear from them, I received an e-mail last week saying that I had been asked to attend the World Skills Graphic Design UK National Finals 2010, where the top ten national finalists (one of them being me) would compete on a two day live brief to get the opportunity to then go on and represent the UK for the World Skills 2011 (global) competition. It is a lengthy procedure, but the possibilities and opportunities from this competition are endless. I am delighted that I have been counted as one of the top ten young graphic designers in the World Skills UK Graphic Design 2010 National Finals competition. Now all I have to do is wait for the finals to come about and work to the best of my abilities.
In order to get my final outcomes, it took me countless different and alternative ideas to come up with my final outcome and to be certain that I had tested every possible method of meeting their brief’s requirements to the best of my abilities. These designs are by far my most thought out, researched, idea generated and in-depth designs I have ever done.
About World Skills
About World Skills: ”WorldSkills UK is a framework of regional and national skills competitions delivered each year across the UK for young people and adults. At UK Skills we use the WorldSkills UK competitions as a mechanism to showcase excellence to help lift standards of training and performance, promoting world class skills and international competitiveness. Each year, we work with organisations from awarding bodies to education and training providers, and from industry to Sector Skills Councils, to develop the framework of WorldSkills UK competitions. Last year, around 4,000 people registered to compete in a WorldSkills UK competition. A large proportion of those who enter WorldSkills UK are studying in further or higher education, or training as apprentices. Competitors who take part are recognised and celebrated during the heats and UK finals with certificates and medals. Those who achieve a gold medal at the UK final are invited to the annual WorldSkills UK awards ceremony in London 2010. Progression to international competitions: Subject to meeting given performance benchmarks, outstanding performers in WorldSkills UK competitions may be considered for the WorldSkills long-list and assessed for the short-list on a competitive basis. By entering someone for a WorldSkills UK competition this year, you could be putting forward a potential medallist for WorldSkills London 2011.“
The Brief, and my Designs
The Brief set by Epson, was to come up with a campaign which would bring their strapline “Exceed your vision” and to “communicate their visionary thinking and creativity”. All of my key concepts to each idea and design, were aimed to do exactly that.
I had to come up with three deliverables; one being a Billboard Ad Design, another being a Press Ad Design, and a third deliverable of my choice, which enabled me to make my other two designs stand out as best as possible. I would go into thorough thorough detail as to why I did every single little thing that I did do when designing, but will put the details up (as written on the open deliverable) at a later date when everything is finished, in order to keep my ideas safe.
Billboard Ad Design
Press Ad Design
Third Open Deliverable and Concept & Ideas
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Work Displayed at WorldSkills UK Award Ceremony
© 2010 Designs Copyright Jonathan Cleave
Epson Logo © Copyright to Epson
Graphic Design World Skills UK 2010 Competition
June’s BODAK Photography Finals
The four Photography of the month winners for this year (one being myself from May’s Bodak Showcase) have been invited to the Finals of the Photography Showcase to compete and exhibit brand new photography for the event. The winner will be announced on the night and will be lucky enough to get a masterclass with Andy Scaysbrook“. For more information and if you would like to attend, please visit the Facebook Event page.
When the exhibition is over, I will upload the photography I took.
Innovative and Inspirational Products
Documenting Research that I find inspirational by the work of others
Products that I have purchased due to their excellent designs
The articulation of analyzing designs/products that catch my attention
I thought it was about time to put some information up on the products that I have recently been investing in this year, as they are too great to be missed!
It’s a “Do it Yourself toy”, where you purchase it plain blank and apply any means to it and design it yourself. I haven’t started designing mine yet, but will put it up once finished. I think it’s a great idea to be able to design toys’ exteriors yourself.
I have previously uploaded the photo’s I took with ‘The World’s first fisheye compact camera”. Excellent! Self explanatory really, just check it out and if you’re into photography, then this is a great purchase in my opinion. The packaging involved is also excellent.
Tengu is a “Sound Reactive USB Character” which has many different facial expressions too. The mouth moves to the sounds of the song (i.e. it sounds like Tengu is singing the song). Check some videos out of them on Youtube.
Graze.com “Nature Delivered”
Graze is a company that delivers healthy fruit (and other food) to your door in some excellent packaging.
I think that the packaging design by Graze Fruit is so excellent that it made me want to purchase a pack just due to the innovative packaging.
Everyone knowsn the classic Polaroid Camera; well here’s the new modern version of it. You can print your photos via bluetooth straight from your mobile phone, or connect your camera to it and it will print straight away. The photos are called ‘Zinc Prints’ (Zero ink used) and are Stickers too. It’s designed for these purposes: ”Two new ways to instantly print and share [...] Reinventing instant photography for the digital age”. I must say however, I will always love the old school classic original Polaroid Camera just as much.
Photography of the products taken by Jonathan Cleave in May 2010
May’s BODAK Photography Showcase Winner
Four local photographers (one of them being me), were invited to exhibit their photography at The Winchester Pub in Bournemouth held on the 11th of May 2010 (as previously written about in another post), who were competing to “win the last place in BODAK’s June final, where one lucky photographer will win a masterclass with Andy Scaysbrook“. I was extremely happy to hear that I made it through to the finals on the 8th of June where I will have to showcase more new photography on the evening’s event, which I am very much looking forward to.
The photos below were taken by Beth Rose during the Event
About BODAK Photography
‘Expose Yourself’ Exhibition in Bournemouth
On Wednesday 12th of May 2010, a range of Arts University College at Bournemouth students’ work including my Graphic Design work will be exhibited at Sixty Million postcards in Bournemouth. It will be open to the public from 12:00 until 12:00 at night. For further information, please visit the Expose Yourself Facebook Event Page, Sixty Million P Exhibition info and the Expose yourself Blog.
Motion Graphics: British Culture ‘Binge Britain’
The second part to this unit (and final project for the year) was to design a piece of Motion Graphics on British Culture. I decided that keeping to the same concept and idea of my typographic design ‘BINGE BRITAIN, IT’S IN OUR BLOOD‘, would be most appropriate to do. Click on the image below to view my animation. For this project, I used everything I had learnt about typography, and applied that to learning a new program Flash, and incorporating sound with it too.
Some of the sounds were created by me, and the others used can be found from: www.threestoogesonline.com, www.mysoundfx.com, www.grsites.com
© 2010 Copyright Jonathan Cleave
2000 Site Stats/Hits!
The Academic and Creative Blog site’s statistics show over 2000 Hits/Views!
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Regular updates are made so keep checking!
BODAK Photography Showcase at The Winchester Pub Bournemouth
I was invited to be apart of the ‘BODAK Photography Showcase‘ and display some of my Photography work at The Winchester Pub in Bournemouth. The event will take place on the 11th May 2010. To attend the event, please visit the Event page on Facebook. You can also add BODAK on Facebook!
A brief description of the event (By BODAK, Beth Rose):
“Four local photographers (Martin Mandall, Georgie Wishart, Nicola Rachael Smith and Jon Cleave) showcase a selection of their fantastic photography.
Come and meet local photographers and enthusiasts of this wonderful medium and get an exclusive look some of the best photography Dorset has to offer in large print.
Photography books available to browse and a slideshow of awe inspiring photographs playing throughout the night.”
BODAK Facebook Event
BODAK Flickr
Pictures taken of my work on display during the Event
Photographs and Frames placed together
‘Re-inventing the Wheel’ Exhibition
I was asked to put my previous ‘Ron Arad Exhibition photography’ onto the ‘Ron Arad: restless’ Flickr page, due to the fact that they showed people interacting with the exhibition. I was then given guestlist tickets to go back to it again and go to the ‘Re-inventing the wheel’ workshop on the 22nd April 2010. I also received a Illustration Poster Print designed by Luke Best for ‘It’s Nice That’ as shown below in the images. I also took more images again of people interacting with the exhibition to post more onto the Flickr page.
Some more upcoming events at the Barbican can be viewed on Facebook, and are for free:
2000s: Design vs Art – Thursday April 29th
Mad Hatter’s party – Thursday May 6th
Wiff Waff – Thursday May 13th
British Culture Typography Unit: BINGE BRITAIN
Level 4 – Idea Generation & Visualisation – GDS416 – Brief 3 – British Culture
The typographic brief that was set for this unit is based on what I think is an interesting or important aspect of British Culture. From growing up abroad, I have been told many times as to what the stereotypes of us Brits tend to be in the eyes of other nationalities; which is either ‘Tea drinking, crumpet eating and posh’, or ‘drunk, live for the weekend binging, fighting etc.’.
It is well known that Britain has been known for its Binge Drinking Culture, and has been one for many years, and still is today even more so. It probably will stay like this even though changes are trying to be made, but it is apart of our history and I feel that it will remain as a key aspect to our culture. My aim was to typographically express this aspect by coming up with the slogan ‘BINGE BRITAIN, IT’S IN OUR BLOOD’, which has two meanings to it. The other concept to back up the main one was to use as many different idioms (slang sayings/meanings) for the word ‘Drunk’ as possible, as this implies that we are such a huge drinking culture, that we have a countless number of words for what we enjoy doing best; working hard all week, and letting off all the steam on the weekends Binge Drinking and getting ‘Wrecked’.
It is a Poster design that intends to make people understand the above visually. This project aims to show my knowledge of how to use typography correctly and appropriately through the use of layout, kerning, tracking, hierarchy and weight etc. The aim was to create a clean structured typographic design in order to get the message across instantly and effectively. The ‘blurring’ of the idioms/meanings of the word drunk has two meanings as well. They are blurry to create a visual feeling towards the type (as well as its colours), and also that the idioms are not the correct definition so makes our language a bit of a blur, as there are so many different ones.
FINAL DESIGN TO BE PRINTED AS SQUARE FORMAT POSTER
Closeup of Blurr
Poster Printed and Mounted for display
The Binge Britain Poster Design has also been linked on my Tutor’s Blog (Jeanne Cummins) on ‘Typographic Culture’. Feel free to view the link by clicking on the image below:
©2010 Copyright Jonathan Cleave
The Designs on this Post have been designed by Jonathan Cleave
Ron Arad Exhibition
The Ron Arad Exhibition at the Barbican Gallery, London, February 2010
Post Modernism Group go to London (Continued)
All of the following works are by Ron Arad, and the Photography is taken by Jonathan Cleave for educational purposes by conducting research on Post Modernist Designs
Design Is: Post Modernism, The Book Design
For more information on the Project, please go to the main Post Modern Group Project Post link: http://joncleavegrafix.wordpress.com/2010/03/18/design-is-post…m-team-project
©2010 The Movement Group (as a whole)
©2010 Book Main Page Layout Design Copyright Jonathan Cleave
All of the Imagery on this Post belong to Jonathan Cleave
Design is: Post Modernism – Team Project
Working and interacting with other design peers within a team is a key role as a designer. It helps the individual develop organisational skills; such as time management, meeting deadlines and setting goals, not only for ones self, but relying on others as well. It also helps to develop one’s social skills and to receive other team members’ input and advice, and vice-verse when designing.
I was set to work with a team of six members for the brief ‘Design is’,which was based on the “Post Modernism” Movement (explained below). The team consisted of Jessica Abley, Jonathan Cleave (me), Kudzai Dyirakumunda, Samuel Ellis, Joshua Harker and Ingunn Hjeller. All of the following tasks that we were set to do, were all made to be used in an exhibition. We were given the task to write the content of a book as a group to explain our understanding of what Post Modernism is. We then devised the rest of the tasks into two members per team. Jessica and I had the task to create a book on Post Modernism. Kudzai and Josh designed the Exhibition’s poster and its materials. Ingunn and Sam designed and made a 3D model relating to Post Modernism for the exhibition.
In relation to the book itself, the content/text was written by Jessica Abley, Jonathan Cleave, Kudzai Dyirakumunda, Samuel Ellis, Joshua Harker and Ingunn Berg Hjelle. The content was then refined by Joshua Harker, which I also read through countless times and tweaked when laying the main text out into the book. The book’s content was divised into sections: Samuel Ellis wrote about social and political points on Post Modernism. Jonathan Cleave wrote about Post Modernist Product Design. Kudzai Dyirakumunda wrote about Post Modernist Architecture. Joshua Harker wrote about Post Modernist Art & Design. Ingunn Hjeller wrote about Post Modernist Fashion, and Jessica Abley wrote about Post Modernist Literature. We all wrote about Post Modernist Graphic Design as a whole, as well as the book’s conclusion. The Index/Glossary information was compiled by Jessica Abley
The photography taken of the ‘Juicy Salif’ Lemon Squeezer (by Philippe Starck), the Olivetti Typewriter (by Ettore Sottsass), the Pompidou Centre (Architectural building in France) and the Lloyd’s Bank Building (Architectural building in London) were taken by Jonathan Cleave to be used in the book. The Bookworm Shelf (by Ron Arad) photograph was taken by Kudzai Dyirakumunda. Using as many Primary Sources/Imagery as possible is always best. All of the photography within the book are of Post Modernist designs by Post Modernist artists, designers and architects etc. The bibliography was written by all members of the team and compiled by Kudzai Dyirakumunda, which was then refined by Jessica Abley and Jonathan Cleave. “The Movement” Publishing Group Logo was designed by Joshua Harker. The Front and back Cover was designed by Jessica Abley and Kudzai Dyirakumunda in relation to/reflecting on the book’s page design layout designed by Jonathan Cleave. The Contents Page was designed by Kudzai Dyirakumunda. The book’s Contact Page Illustrations were drawn and then vectorized by Joshua Harker.
The Book’s Page Layouts, Designs and its Grid Structures, including the Credits Page Layout, Bibliography Page Layout, Index/Glossary Page Layout, Contacts Page Layout were designed by Jonathan Cleave using Adobe InDesign. The organisation of large body text (the main text/content in the book) was laid out by me as well to help one read with ease and fluidity throughout the book; which I found most enjoyable as I had learnt the skills in how to do so for my last unit (Typographic Studies). I had to think about colours too which is key when designing, as well as relating the whole style to Post Modernism. The book has a ’3D’ effect on all of the headers which one could say is Post Modernist as it is fun, colourful, playful, and so on. There are 56 pages in the book (which shall be divided into 8paged signatures when printed). I had approximately 3 weeks complete the book. This lead to keeping up with my time management skills in order to meet deadlines throughout, working efficiently and at a pace, whilst working with the team.
Below is a few of the pages from within the book to show example of what the layout and photography I took looks like. The images are full-bleeds on the page which give a really nice effect to the book in my personal opinion, rather than giving white space to it. Every single left hand side of the page has a full bleed image in the book, which sets a consistent structure to the book; as well as the consistent layout. When the unit is finished, I shall upload photography of everyone’s works on the exhibition day, including the final outcome of the book.
The images taken of the actual book are on the following post link: http://joncleavegrafix.wordpress.com/2010/03/25/design-is-post-modernism-the-book-design/
©2010 The Movement Group (as a whole)
©2010 Book Layout Design Copyright Jonathan Cleave
All of the Imagery on this Post belong to Jonathan Cleave
New Page added to the Blog: Photography!
A new page has been added to the Academic Blog!
It’s an ongoing album of the photography I have taken over the years, and will be consistently updated with new ways in which I view and perceive the world around me.
http://joncleavegrafix.wordpress.com/my-photography/
Fish Eye Photography
Fish Eye Camera Photography and Photoshop Manipulations (Visually enhancing the images’ quality). I used a Normal Camera and Film which has a Fish Eye Lens specially made for it.
©2010 Copyright Jonathan Cleave
The Photography on this Post has been taken by Jonathan Cleave
Stats/Site Hits!
The Academic Blog site’s statistics show that it has 1000 Hits/Views!
Thankyou for the support!
Regular updates are made so keep checking!
Curriculum Vitae now Available
My Curriculum Vitae is now available on request
My Curriculum Vitae Design was also part of my Level 4 Typographic Studies Project – GDS412 – Brief 2. I had to make decisions through using appropriate typefaces, design layout, white space (negative space), column widths and spacing, text alignments, grid structuring, gutter and alley way measurements, the use of appropriate or no colours, the narrowing down information to key points, making it instantly effective visually and impressive through what I wrote.
The reasons for doing all this is due to the fact that I am a graphic designer and the potential employers in my field of work, will automatically look at the way my C.V has been laid out and designed from all different aspects, so it is crucial that I get it perfect.
Graphic Design Spotlight
I was recently asked a series of questions by ‘theperfectdesign.com’ in relation to Graphic Design and general ones too, following on from other questions they previously asked me. From my answers to the the series of questions, they have given me my own graphic design spotlight page on their website. Below is the link:
http://theperfectdesign.com/blog/jon-cleave-graphic-designer-spotlight/
Live Brief – Roast Away Logo Design
I was asked to create a Logo Design for James Dunkin’s ‘Roast Away’ project. The organisation is a Roast Dinner Fast food Take-away, which is currently in the Business Plan stages. Below are the completed Logos for it. Brief Deadline – 1st Dec – 16th Dec 09.
©2009 Copyright Jonathan Cleave
All of the designs (above) on this Post have been designed by Jonathan Cleave
Facebook Share
Feel free to share my Academic Blog with others on Facebook by clicking on the ‘Share on Facebook’ button and pasting in the blog’s webpage “http://joncleavegrafix.wordpress.com” Share on Facebook
‘GIVe’ Live Project
I recently did some collaborative work with Jade Louise Ireland, a final year fashion student and a personal stylist at one of the Debenhams branches. Her potential live project is:
Brief set by Jade Ireland
“I am offering the chance for you to get on board with a potential live project, which target a new innovative retail concept designed by George Davies (Launched October 2009) who created NEXT and George at ASDA he is known as the serial brand creator.
GIVe is a new women’s brand appealing to the over 35′s market, and is the first brand to communicate to their customer’s utilizing directional visual shopping formulas, communicated on in store collateral, new innovative interactive touch screens technology featured in store and on the website; where the brand particularly considers the individual shopper.
I am looking to for a graphic designer, *who is able to design six figure drawings utilising Adobe Illustrator. The designs will feature on the website of GIVe and potentially in stores.”
Jade Ireland aims to “utilize the GIVe collection, to create and style an outfit which are particularly selected for one body shape classification and will consider key looks and current trend stories. She will demonstrate this by a footage of film, which is designed to feature on the website, with a proposed page, where the customer can identify their shape.”
I felt that this would be an excellent opportunity to be noticed as a graphic designer for a potential live project on the GIVe’s website, so got on board the team and designed six fashion illustrations as shown below for Jade Ireland. What’s rewarding is that I had never done this style of illustrative fashion designs for, and haven’t worked with other disciplines within university like this before, so I thought it would be good to embark on this.
After having completed the silhouette graphics, I did some collaboration work with Jade and designed the ‘Bishop Beauty‘ logo design for that particular body shape, which was used on the video shooting cat walk day as shown in the photographic images I took below.
Through doing the logo design, I then helped Jade out further by doing her photography for her video shoot as shown in the photographic images I took below. I selected a few to upload:
This was an excellent way to develop my team working skills and to interact with many different disciples within the university, such as film, make-up, fashion and so on. Hopefully this project will follow through and work as planned, once it has been proposed further to GIVe.
- Six Silhouette Fashion Illustration Designs: 11th – 16th November 2009
- Logo Design: 25th November 2009
- Video shoot’s Photography: 28th November 2009
For further information, please go to:
www.give.co.uk, http://stylediamond.tumblr.com & www.wedoredo.co.uk
©2009 Copyright Jonathan Cleave
The designs (above) on this Post have been designed by Jonathan Cleave
Adobe Creative Lecture – Unleash the power of Flash
“Bournemouth Skillset Screen & Media Academy – 20th November”
Today, I went to an Adobe Creative Lecture at Bournemouth University, where some of the Adobe Team came down to give a talk.
The talk was on ‘Unleash the power of Flash’ . What’s great was that I was given the opportunity to do some extensive learning, taught by the professionals themselves on how Adobe Flash works in different ways, along side the of programs that go with it.
The reasoning for these lectures: “You’ve heard about CS4 and the amazing things it can do. But seeing is believing. That is why Adobe has teamed up with professionals in your field for our exclusive Creative Lectures. We’ll show you how to turn the ordinary into the extraordinary, while developing the right skills for your future.” *
For more information on the Adobe Lectures go to: * https://events.adobe.co.uk/cgi-bin/event.cgi?eventid=8031&country=uk
‘Wow’ Factor Assignment
The Power of Wow Project – 3D Chalk drawing illusions – Julian Beever
I was set a task for university to bring in a design (or anything at all) that had a ‘Wow Factor’ to it.
The ‘Wow Factor’ is all about the instant visual impact and effect on a person when looking at a design. I believe that it’s extremely important that designs should have an emotional and immediate impact of a design. Even though I could have chosen anything that has a ‘wow factor’,
“Julian Beever is an English artist who’s famous for his art on the pavement of England, France, Germany, USA, Australia and Belgium” *
Julian Beever – ‘Batman and Robin to the rescue’
Internet Image Source: http://users.skynet.be/J.Beever/batman.htm
* Quote Source: http://www.impactlab.com/2006/03/09/amazing-3d-sidewalk-art-photos/
Typographic Book Cover Design Brief
Level 4 Typographic Studies – GDS412 – Brief 1
The Very Hungry Caterpillar - By Eric Carle
I had a two week project to pick a book and re design its front cover using only typography. I Chose to do ‘The Very Hungry Caterpillar’ which is an all time favourite childrens picture book. I created my own bitten typeface, lasercut the printed cover, and then re made the book cover.
Laser die-cut purpose: The reasoning for having the word ‘hungry’ cut out is due to rhetorics and semantics (being the manner in which the context is visualised). Its meaning is that the word hungry has been eaten and bitten through. It also visually and physically enhances the performance of my book cover. It allows children to interact (touch/feel) with the book as well as it being colourful.
Reasoning for colours: Red: Apple, Green: Pear, Purple: Plum, Lighter Red: Strawberry, Orange: Orange, Dark Green: Leaf. These are what the caterpillar ate each day in the book. You can also see that as each letter goes on, an apple is being bitten through each character and eventually reaches the core its core.
The Making
©2004 – 2009 Copyright Jonathan Cleave
All of the designs (above) on this Post have been designed by Jonathan Cleave
Competition – Adobe Software Award Winner
I recently entered a competition at AUCB, through the extra Photoshop classes and group meetings that I have been attending for the past two years. I then received news on the 6th of November 2009, that I was the competition winner and was provided with a copy of ‘Adobe Design Suite Premium CS4’, and received a webpage link that stated “Welcome Adobe Award Winner of Adobe Community Experts!”
For more information on the Adobe Software, go to: ‘http://www.adobe.com/products/creativesuite/design/’ and ‘http://www.adobe.com/products/creativesuite/compare/’
Many thanks to Lee Harper and Jamie Yeates
My Updated Graphics Portfolio
Hey, check out my portfolio page… I just uploaded all of my current Graphic Design work to date. I Hope you like them.
Here’s the link: http://joncleavegrafix.wordpress.com/portfolio/
More to come soon!
Nikon D5000 Digital SLR Camera
I have just invested in an entry level Digital SLR Camera by Nikon. From conducting research into what’s best, I presonally found Nikon would be right for me… From everyone I asked, it depends on the individual on whether Nikon or Canon is better.
Images of the Nikon D5000
Here’s some pictures of the equipment I purchased with it (what I was recommended to purchase when buying this camera):
_________
If you’re new to cameras like I am, here’s some help
Comparisson on the Canon Rebel t1i V the Nikon D5000: http://gizmodo.com/5234607/canon-rebel-t1i-vs-nikon-d5000-entry+level-dslr-battlemodo
http://www.consumersearch.com/digital-slr-camera-reviews
http://www.betterphoto.com/reviews.asp
http://www.dpreview.com/
http://www.digital-slr-guide.com/best-digital-slr-camera.html
http://www.digital-slr-guide.com/best-digital-slr-lens.html
http://www.digital-slr-guide.com/digital-slr-camera-prices.html
Info on what accessories you could purchase for your camera at entry level
- Hoya Pro-1 Digital Filter (to protect your lens from getting scratched. There are cheaper filters available, but this is one of the better ones.) - 52mm filter, if you purchase a D5000
- ExpoDisc (for setting custom White Balance in the camera. This will significantly improve your pictures.) - 52mm filter, if you purchase a D5000
- SanDisk Extreme III 2GB memory card (depending on how much memory you want)
I was kindly helped by Lee Harper as to what to get. For more info and help go to http://pioneerspirit.org
“Pioneer Spirit is an education user group focusing on the Adobe Photoshop family of products.
It is the group’s aim to enrich our creative community, by sharing our collective knowledge and experience of these tools. Through this user group, we hope to develop an extensive community of experts.”
Political Post Card Brief
Level 4 Introductory Studies – GDS410 – Brief 1
Introduction to the brief
For my first brief in Year 1 (BA Hons) Graphic Design, I was asked to come up with a post card design with a political issue (current or past), that I truly feel strongly about. From this, I decided to do my project on ‘Identity Cards’. Before reading this, please make your own views on the following political issue on Identity Cards and not only what others believe.
Information about the ID Card and why I’m against this political issue
The (possible compulsory) Identity card will contain all of an individual’s details (including a chip holding fingerprints within it). This brings up the issue of peoples’ entire lives being put onto a piece of plastic. Everyone’s information will be held on the government’s database (where data has been lost by them previously)…Why become another statistic? Many believe that the Identity card is just another way of getting everyone’s personal information and keeping more control over the general public, which is why many object to the idea of having one. Another reason is that it’s taking away peoples’ rights and freedom (from what they have left).
The design concept
Originally, I thought of using an adult with a chip stitched onto the back of his/her neck which implies that they are just another statistic and are being controlled. Through more idea generations and design development, I found that using a baby would be much more appropriate as it’s universal and the viewer won’t be able to tell if it’s a girl or boy. It also shows that an innocent child who doesn’t know any better is being controlled. Feel free to comment with your own visual analysis on the design. The gold chip embedded/stitched into the baby is intentionally small to make the viewer look at the design in detail (hence why the rest of the design is black and white).
How the project went as a whole and design can be improved
Since I only had two weeks to do the project, I couldn’t find anyone who had their own baby to take a picture of, so had to use internet /stock photography (source shown below), which I personally don’t like to do as I find using my own photography gets me exactly what I need. Here is a source link to the image/picture that I used which is not mine: ‘http://www.istockphoto.com/stock-photo-438016-newborn-back.php’. Chip Image Source on back of postcard used from: ‘http://www.di-ve.com/files/billeder/MediaDB/Thumbs/9/BOV_Flypass_Visa_jpg.jpg’. I feel that the project itself went well , it was enjoyable and that the criteria that was set, was met successfully.
A digital image of my Political PostCard (Back & Front)
Close up of the baby’s chip
The articulation of analyzing designs that caught my attention on the Graphics London Trip
Introduction
The main aim of this brief is to visually express the perspective I have on the world around me. I did this particular brief during our graphics trip to London on the 1st of October 2009. Firstly, I had to think about what constitutes as a piece of design (as explained to us in a lecture), which consists of the following:
- A design is something that has been thought out before
- Something where certain decisions have been made in order to make it
- Something with full awareness and consciousness
Design piece one – Rolling Stones Logo by John Pasche (1970)
I personally feel that the Rolling Stones Logo (first seen on the Sticky Fingers Album,) is one of the greatest and most effective graphic design pieces done yet for its time (1970). It stands out so well and has a ‘Wow factor’ to it, which is how it has become a universally recognized design piece.
The design is simplistic since it’s basically a tongue and lips, but that’s what makes it so effective. In terms of colour, it’s the bold redness that makes it stand out instantly. Pasche said that “it symbolized freedom, rebellion, and of course, there is a sexual connotation”. I would gladly where a t-shirt with this logo design on it. It’s a sentimental design piece to me in a way because I am a graphic designer and (as stated before), I find this one of the most effective pieces of graphics.
An interesting fact about the Logo is that Mick Jagger (from the Rolling stones) paid Pasche (who studied at the Royal College of Art at the time) a fee of £50.
Quotes used on this section of the blog are from the “Super Contemporary event’s guidebook” from the Design Museum and Beefeater 24 event.
Design piece two – The King Ken Product Design by James Jarvis_
Firstly I would like to point out that the King Ken is not a toy as viewers may first think, it’s a collectable product design.
What I like about it as well is that it’s a collectable product that has been designed by a very well known toy designer and illustrator James Jarvis (manufactured by Amos Toys), which is probably another reason as to why it’s a ‘must have’ by nearly every other designer.
What’s makes me tick about this product is that when you purchase a King Ken, it’s a surprise as to which coloured King Ken you’re getting inside. The product comes in a variety of colours with a rarity scale (as explained how rare each colour is on the back of the box. I have two of my own in King Kens (in orange and purple, as shown in one of the pictures I took), and I think they’ll be worth something some day, which is why I have a personal understanding of the product. There is already an extremely rare large King Ken for sale on E-Bay for £200. “The original grey King Ken was produced as a special edition addendum to the In-Crowd House of Horror series”.
Quotes used on this section of the blog are from www.amostoys.com/products/kk.html
Design piece three – The Freedom Space by Neville Brody
The concept behind this is that we are under a constant surveillance in the U.K and the rest of the world by cameras. Neville Brody (a world famous Graphic Designer), asks us in his statement if this is freedom.
I personally admire this design because I just finished a political graphic design piece based on Identity Cards asking the viewers’ and myself exactly the same question as Brody, “is this freedom?”, which is how I can personally relate to Brody’s design. “Brody believes that people are too constrained by the way London has evolved to protect itself”.
It’s something I have never seen before. The idea and concept behind the design is outstanding. What I liked most about it is that it includes the viewer in the design itself, as the video cameras are forever changing. You can see yourself on the television screen on the outside of the room, from when you were standing inside of it being filmed a few seconds before hand.
What also caught my attention was that if you stood in the centre of the circular room and spoke, it would echo all around you which made me sound much louder than usual.
Another way the design includes the viewer is that it loads up the photos onto ‘FlickR’ from the cameras on each specific day that the show was showing on the following link: http://www.flickr.com/photos/thefreedomspace. I found that absolutely amazing.
Quotes used on this section of the blog are from the “Super Contemporary event’s guidebook” from the Design Museum and Beefeater 24 event. For further information, visit www.thefreedomspace.com
Design piece four – The new London rubbish bin by Paul Smith
The concept behind the reactive rubbish bin is to show appreciation to the public every time they throw their litter away.
What I like about this design is that rubbish bins are probably one of the most dull/most un-aesthetically pleasing products out there, and Paul Smith came along and took a new turn. He made them look good and more enjoyable for the public to see. He did this by adding a reactor to the bin, so when you throw your litter away, the rabbit’s ears light up, which instantly amazed me as it was an unexpected thing to happen.
Paul Smith is “renowned for taking the familiar and making it desirable with a contemporary and very personal twist”, and has fulfilled his idea extremely well by making a rubbish bin into a ‘playful and optimistic’ product, which makes it a memorable experience. It was also a niche in the market which makes it that much better of a product.
Design piece five – The Zip Zip USB Memory Brick
I came across this excellent Australian product design in the London design museum’s shop section. I admire the product so much due to the fact that it has a combination of an ‘old school’ design (Lego) and a modern design (USB Memory Stick). It’s also a personal feeling I have for this product as it brings back memories from when I was younger, as Lego was one of the most popular children’s’ toy when I was a child. I think that many people would mutually agree about that too.
What’s also fascinating is that there are many more ‘Lego inspired’ designs out there too other than just this USB Memory Stick. To my astonishment, it’s not affiliated with Lego.
All of the photography on this section of the blog has been taken by Jonathan Cleave on the 1st of October 2009
